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January 20, 2011

Are Impersonal Messages Hurting Your Online Marketing? Marketers know that many consumers expect more than interruptive push marketing that may not be relevant to their needs. Many brands are trying to segment and target their marketing efforts, especially when it comes to their email campaigns. Full Article Read More Share this:. . . . The Ultimate Email Marketing Guidebook: Increasing Subscriber Engagement Increasing subscriber engagement is a top priority for email marketers in 2011 as ISP's begin to change the Inbox experience. Learn how leading brands such as The Gap, Brookstone, IHG, Ticketmaster and United Airlines are successfully driving engagement. Download Now SMBs Look to Facebook and LinkedIn for Lead Generation Social media sites have proven beneficial to small businesses for several objectives, including lead generation. As SMBs look to 2011 and where they plan to increase spending, these sites in turn will benefit. Full Article Read More Share this:. . . . eMarketer Total Access is where you will find: Actionable data to validate your brilliant ideas. Best practices for reaching consumers online. Clarity to separate digital realities from hype. Take a Peek RECENT BLOG POSTS Behind eMarketer's Social Gamer Numbers Mobile Ecommerce Investments to Pay Off in 2011 In the "Year of the Tablet" What Do Marketers Need to Know? CES Roundup: 4G Smartphones—Bigger, Faster...Better? Is Facebook Really No. 1? All Recent Blog Posts » RECENT ARTICLES Parents of Young Children Prime for Social Marketing Insurance Marketing Gets a Digital Makeover Facebook Drives US Social Network Ad Spending Past $3 Billion in 2011 In-App Purchases Become Major Mobile Revenue Stream All Recent Articles » LATEST ANALYST REPORTS Shopping for Insurance Online: A Multichannel Quest Shopper Marketing Insight: Embracing Digital Touchpoints Beyond the Check-In: Best Practices for Location-Based Marketing Social Commerce: Personalized and Collaborative Shopping Experiences US Ad Spending: Online Outshines Other Media All Reports » eMARKETER EVENTS Social Media Week February 9, 2011, New York City eMarketer principal analyst Noah Elkin will participate in a panel on "Mobile-Social: How Brands are Reaching Consumers On-the-Go." The Great Ideas Summit 2011 presented by ERA March 1, 2011, New Orleans eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing." All eMarketer Events » eMarketer Webinar Thursday, Jan. 20, 1 pm ET Join eMarketer Principal Analyst Debra Aho Williamson for a free webinar: Social Media Outlook for 2011 Space is limited. Register Now

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