Senin, 20 September 2010


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September 20, 2010
Social Media Working Better for Retention Than Acquisition
Marketers' top goals for their social media efforts lie in branding and loyalty efforts, and spending patterns show that social campaigns to acquire new customers have not taken off.
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Using Transactional Emails as High-Value Marketing Vehicles
Bulk mailings are an important staple of email marketing, but it's hard for them to be effective in the cluttered inboxes of masses of recipients. Transactional emails have shifted from text-based shipping notifications to sophisticated vehicles for more personalized messaging—which has a much higher ROI.
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eMARKETER SPEAKING AND EXHIBITING
Retail Roundtable: Using Social Media To Rev Up Holiday Sales
September 17, 2010
eMarketer Senior Analyst Jeffrey Grau will take part in this virtual conversation presented by Retail Online Integration.

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