Selasa, 21 September 2010

SiteProNews


How To Skyrocket Your Perceived Value

Posted: 20 Sep 2010 06:41 AM PDT

It is of great importance that your visitor “see,” the bargain within your offer. There are ways to enhance this perception. People often observer Sales pages with a “what is in this for me,” mindset. Your offer needs to clearly show them what is in it for them.

When someone does form their first impression about your site, would you not want it to be a good one? When we present our product or service to visitors, it is vital that they see the value within as important to their desire to prosper themselves.

Here is where our USP should stand out from the crowd, giving us a keen edge over competitors. This “Unique Selling Proposition” should grab their attention and hold it – all of the way to the conversion point, whether it be to buy, or to opt-in for a newsletter.

Whether it be a capture page, where they enter their email address, or reach for a credit card to purchase, this USP is a critical point in the process in getting conversions.

How does one create a perception of value to first time visitors? In the world of sales online, everyone is clamoring for their attention flashing buy now or click here messages.

To stand alone in the crowd, and be the “first choice” in the mind of “lookers,” one has to offer “more for less,” – greater value, – a unique selling point, that compels them to chose your product or service over the many others.

This is the very reason your USP must compel them to see the greater bargain your offer has over other competitors. The way you present an offer unto visitors is of great importance. You have to “show,” them what greater value your offer contains.

Once they are looking at what you have to present, it is then of utmost importance,to have your sales copy capture prospect’s full attention. To do this, you have to be unique. You want them to transition into a qualified prospect who is a perfect position to order now.

To get them from where they are now, to the desired conversion point,(what you want visitors to do next) you must continue to position your offer in a way that flames their desire. If their attention is distracted from the momentum once started, you could lose their interest, and there goes the sale.

To keep their focus on tract, the elements of persuasion must continue to drive them forward, keenly interested, all the way to the “order now” button, or the “enter email,” conversion point.

To meet this objective, the perceived value they began with must be inflamed with focused precision. This enhances the very thing which caught their eye in the beginning.

These proven marketing methods, press their emotional “hot buttons” triggering their need to fulfill their want. This is done through positioning the perceived value in such a way, that increases the prospects interest, all the way to the point of the “how much” question.

When this is done correctly, even high-end or products or services, can be moved without objection to price, for indeed the prospect has already made up their mind.

The “I’ve got to have this, or I need that,” hurdle, has already been jumped in their thinking. They have been “sold.” They move to the “buy now” button, and proceed without hesitation.

Good copywriters know exactly how to reach each objective in the sales process. Good solid copy begins by first grabbing visitor’s attention, it then directs them into the body copy, and quickly shows them why they are in the right place. They then “know,” they are going to get exactly what they want.

If It is interesting, flows freely, is personable, and engaging, it becomes winning copy because it is not “hyped-up. It shows them perspective, and insight about why this offer is so much better than competitors.

It is punchy, clear and concise. By the time they hit the “order now” button, they are completely happy – and happy with their buying decision, feeling like they have really gotten a great deal.


Stephen E. Monday is a Professional Web Copywriter, Creative Writer, and Web Content Manager. Get your FREE Sales Page evaluation. Go to my Copy writing Web site: www.AAAWebcopyservices.com click on the Contact Us page, enter your request and site URL into the text box (bottom of page) then click submit.

Post from: SiteProNews: Webmaster News & Resources

How To Skyrocket Your Perceived Value

What is the Difference Between Inbound and Outbound Marketing?

Posted: 20 Sep 2010 02:00 AM PDT

marketingWhen it comes to marketing, you can go either inbound or outbound marketing. Most of us are familiar with outbound marketing. This type of marketing is a push strategy where you advertise to purchased leads, have a cold calling department, use telemarketing, and advertise through various channels. Inbound marketing is different in that it focuses on attracting people to your business.

Inbound marketing is where you focus on strategies to get the attention of prospects, industry leaders, and customers. An example of this is setting up a blog for your business where you attract subscribers and readers by posting valuable content. By focusing on quality content, you will start to establish yourself as an authority, gain credibility, and start a conversation in the community around your site.

An additional benefit of inbound strategies is that you will start to get traffic from the search engines because other websites start to naturally link to yours. You will also get traffic because the blogosphere is viral and loves to share great posts. Bloggers love to work together, share other valuable blogs, link to great resources, and are open to helping each other grow.

Another example of inbound marketing is email marketing. Many marketers use the Internet to deliver a regular newsletter to their subscribers. Through this newsletter and regular email communication, they are able to create relationships with prospects and customers. An email list also provides a great way to promote your latest product and services. Email campaigns have been known to generate big profits because of the fact that it is very affordable to use.

So should your business use inbound marketing or outbound marketing? It really depends on where you are and what direction you want to go. If you’re looking for quick results and have money to spend on advertising then outbound marketing may be a great way to grow your business. Most businesses depend on outbound marketing to bring in their profits.

However, if you’re on a limited budget and you have the time to spend on developing an authority site then inbound marketing may be the better choice. If you have the confidence to deliver something of value to your industry and community, then inbound marketing can really produce great results for you.

By establishing yourself in your market and industry, many people will choose you over competing businesses because they feel you’ve presented enough value, have established credibility, and also because they are more familiar with you as opposed to other businesses that don’t have a following behind them.

The difference between inbound and outbound marketing is that outbound marketing can help you get quick results and can give you a scientific way to measure your sales.

Inbound marketing is more about a long term strategy that will establish your business in the market and industry. It may be a great solution if outbound marketing channels are too crowded or expensive to compete in.

Many businesses that have used outbound marketing are also using inbound marketing to complement their business model. They are realizing that while maintaining cash flow with outbound marketing is important, they need to establish themselves in the marketplace and connect with people so that can ensure long term success.

Inbound marketing is still in its infancy and there is so much to learn about how to use it to its full capacity.

Many businesses are using multiple channels from blogs, email, Facebook, Twitter, to community forums. There are different ways to monetize these channels as well as rules that you need to follow when using them.

The best way to get the most out of inbound marketing is to focus on learning how to use one channel at a time and slowly integrating it into your overall strategy. There is a community of marketers devoted to learning how to use inbound marketing to grow their business and is worth your time to learn from them if you want to get the most out it.

In conclusion, there are big differences between inbound and outbound marketing. Some say that outbound marketing is the better choice while others think inbound marketing produces better results. It’s really up to you which strategy you go with as it will depend on your business model and also on what direction you want to lead your business towards.


Duncan Wierman is an Ex Software company CEO turned Real Estate Investor and Internet Marketer. Duncan teaches how real estate agents and investors can take their business to new levels using creating marketing methods to promote their business and get more leads. Get your free 14 day internet marketing e-course at : www.duncanwierman.com.

Post from: SiteProNews: Webmaster News & Resources

What is the Difference Between Inbound and Outbound Marketing?

The Pitfalls Of A Web Site With No Calls To Action

Posted: 20 Sep 2010 02:00 AM PDT

A potential customer has just opened up your web site. They see a fancy introduction that grabs their attention. The little video sparks a laugh, and they stay on your site to find out more about your business. After getting through all the fancy animations, he or she is greeted with a beautifully-crafted home page with killer copy that keeps them reading all the way to the end. After the novelty of the menu animations and the gorgeous background wears off, your customer sits – thinking.

He or she has no idea what to do next.

They could click on the “About Us” page to learn more about your company. They could visit your blog and see the latest news and opinions from you. They could look at your portfolio or list of services. The web site design looks great and has some great catch phrases, but the marketing message is getting lost and the visitors don’t know what to do next. Now what?

The problem: no call to action. You led your customer to the water, but you did not tell him to drink. No matter how much you lead a customer, you have to make it very clear to them what they need to do next.

The following is a list of things you can do on your web site immediately to improve the conversion rate on your web site:

Make it simple. If you want the business, tell them to give you their contact information or tell them with a graphic to buy your service.

Make it valuable. Offer a free gift or consultation just for contacting you.

Make it clear. At the end of every page content, you should include a simple statement.. Call Us Today For More Information – 555-1212. This tells people they can call you immediately for more information. Calls to action are one of the most important aspects of marketing and really need to be incorporated on every single page of your web site, not just the contact page.

One simple call to action that no one really takes advantage of is your contact phone number. For whatever reason, web designers started created web sites with a phone number only listed on the contact page with a link at the bottom of the web site in extremely small font type.
Some corporate web sites don’t even list their phone number at all. When you consider how many people call companies for more information about their products and services, the fact that they don’t have a phone number blows my mind.

Statistics show that people read web sites from top to bottom left to right. The best place to put a call to action? The top left of your web site. Very few companies put their phone number in the most effective place on the web site.. the top left. If it’s not there, the next best place is the top right. Your phone number should be on every page of your web site listed very visibly.

One of the most common features of a web site is a contact form. This also happens to be one of the main standard calls to action. On the contact page of every web site, there should be a form people can fill out to get more information about your product or service. In our experience, companies that have a form located on the homepage see a lot of response from that page as well as the contact page.

Without the call to action, your customer is lost, and so is your sale. You need to find a professional web design company to discuss your corporate web design and ensure that your customer will know what to do when they visit your site.


Corporate web design requires a web design agency that understands the importance of maintaining a company’s brand, creating a marketing message that will convert visitors to sales and includes software applications that will help the company to streamline their business practices. Stark Logic specializes in corporate web site design and marketing. Visit www.intrikit.com for more information.

Post from: SiteProNews: Webmaster News & Resources

The Pitfalls Of A Web Site With No Calls To Action

Promote your Business with Twitter Hashtags

Posted: 20 Sep 2010 02:00 AM PDT

twitterIf only there was a way that you could watch your marketing message instantly hit number one in the search results. You didn’t even have to worry about how competitive your key phrase was. All you had to do is submit it and then instantly see that you hold the top place. Well you absolutely can do this!

Alright so maybe I lied a little. I didn’t say WHAT search engine or for how long right? Twitter has a handy feature called a “hashtag” that lets you do just this. Utilizing this to promote your new product, web page or blog post can get you that coveted #1 spot (at least until someone else tweets using the same hashtag).

What is a Hashtag?

A hashtag is a short concatenated word or phrase prefixed with the hash symbol. These hashtags when used in a tweet and clicked by a user will force a twitter search for the term. The resulting search result page will be a list of all tweets that contain the hashtag listed from most recent to oldest.

A couple things happen as a result of using this hashtag:

-Anyone who reads this tweet and clicks on the now hyper linked hash tag will be re-directed to a search result page for it.

-Your tweet will be at the very top of this search result page until someone else tweets with the same hashtag.

Twitter users add hashtags to their tweets as a way to be added to a search result page that people check to see what’s new on that particular topic. Most Twitter users have a list of saved searches they use to check in on topics that interest them. People can hold open forum style conversations in this way without having to follow or be followed by the users in the conversation.

How can I use Hashtags to Market my Website Content?

This is where the real power of Twitter as a business marketing tool comes into play. Let’s say you wrote a new blog post on Widgets. You could take the following steps to make sure that your tweet promoting this new post reaches the most number of readers as well as the most relevant:

-Go to Twitter and use its handy search function to find tweets on Widgets.

-Look for authorities in the field of Widget production in the search results. Follow their tweets back to their profile and see what hashtags they commonly use.

-Click on their hashtags to see if there is an active conversation that relates to your blog post about Widgets. Do the people using that particular hashtag seem like the ideal audience for your blog post?

-If so add the hashtag to your tweet promoting your post.

When Twitter users look at the search results page it will be your tweet at number one!

This system is a perfect way to place your tweets, links and message in front of the exact type of user you would deem ideal for your content. You can also use as many hashtags as 140 characters will permit.You may find that there are a few popular tags people use when talking about your Widgets. Its possible they use #widgets to talk about Widgets in general and #acmewidgets to talk about Widgets made by the ACME corporation. Go ahead and use both if it makes sense.

Using hashtags can expand the reach of your tweets far beyond the wall of those who follow you. It is also a great way to increase the number of followers you have as it will be exposing your words to people interested in the topics that you love to write about.


Connective Web Design specializes in SEO friendly website development. Visit us at www.connectivewebdesign.com

Post from: SiteProNews: Webmaster News & Resources

Promote your Business with Twitter Hashtags

The Top 7 Facebook and Twitter Strategies That are Working Right Now

Posted: 19 Sep 2010 10:00 PM PDT

facebook-iconOne of the great things about the work I do is that I have a bird’s eye view of what’s working and what’s not when it comes to social media. Every so often I like to give sort of a “state of the union” on Facebook and Twitter best practices, because as I am sure you know, social media is constantly growing, changing and evolving.

As you’ll see, some of the strategies I am recommending are tried and true – they have been working since day one and will probably continue to for the foreseeable future.

However, there may be a few here that you’ve never considered – or may even be surprised by. But they are what I see as being the biggest keys to success and results for business owners on the two hottest social networks on the planet: Facebook and Twitter.

1. Find Your Peeps

What this means is that you want to become part of the community you are looking to serve. The first step of course is to be clear on whom it is you want to serve and what problem you are solving for them. Once you know that, the goal is to go where they are hanging out.

There are specific tools you can use to easily find and interact with your target market. Two of my favorites for Twitter are wefollow.com and search.twitter.com.

2. Concentrate on Conversing and Building Relationships, instead of Broadcasting and Selling

One of the most common yet biggest mistakes that people make when they are first introduced to social media is to focus on pushing their product or service in a spammy way. That approach fails miserably in social media because most people are there to build relationships and interact.

There’s nothing wrong with letting others know what’s going on with you or your business sometimes — just be sure to intersperse your tweets or Facebook updates with some two-way conversation.

3. Use a Facebook Personal Profile AND a Facebook Business Page Together

This might be a little “controversial” – and don’t get me wrong, your business SHOULD have a Page — but when you have a personal profile, you are able to interact with other people much more easily.

As a business Page, a Page can’t go comment on another person’s Wall or profile or in their Group or on THEIR Page AS that Page. You are really contained inside the space of your own Page. This might be something to consider because a lot of the magic of Facebook and the relationship-building and rapport-building comes from that ability to interact.

4. Cross-Post and Cross Promote

Once you’ve decided to make social media a part of your marketing strategy, you don’t want to keep it to yourself.

There are lots of ways to spread the word. For example, you’ll want to advertise your social presence on your blog, add links to your email signature and use one social media platform to post to another.

5. Use a Social Media Dashboard like HootSuite and Other Productivity Tools to Accomplish More in Less Time

HootSuite.com is my hands-down favorite, free social media tool, and the reason why is because it does so many different things. For example, you can use it to update many social networks at once, including Twitter, Facebook and LinkedIn; you can use it to pre-schedule tweets, status updates and more.

6. Get Them on the List

In most cases, people aren’t going to buy from you right off from sites like Facebook and Twitter. You need to shift your thinking from “how can I get this person to buy from me or hire me now?” to “how can I bring this person into my community and strengthen the relationship with them on an ongoing basis?”

One of the best ways to do this is to offer people a way to provide their email address via your blog or website so that you have permission to keep in touch and build an ongoing relationship with them.

7. Measure and Track Your Social Media Results

Measuring the ROI of social media isn’t exactly cut and dry. I am often asked how you can tell whether the time you’ve spent on social media activities is really making a difference.

Some of the best metrics? Blog comments, blog subscribers, newsletter subscribers, social media profile engagement, number of friends and followers and website traffic to name a few.

No matter who your target market is, you can be sure that at least some segment of them is using social media. The important thing is to understand that social media is a great way to get in front of that target audience.

And remember, you may not be able to equate your interactions to dollars now, but what you are doing is planting seeds which can have big payoffs later on.

Most of the strategies I’ve mentioned here aren’t really “strategies” unless you keep applying them over time – so stick with it to reap those results you’ve been searching for.


Christine Gallagher, MLS, MSIS, founder of CommunicateValue.com, teaches small business owners and professionals how to conquer the overwhelming aspects of online and social media marketing to increase business and maximize profits. For free tips on how to build profitable relationships, leverage technology and create your own successful online business, visit CommunicateValue.com.

Post from: SiteProNews: Webmaster News & Resources

The Top 7 Facebook and Twitter Strategies That are Working Right Now