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Newsletter Sign-Up | Total Access Info | Advertise | Contact Send to a Colleague RSS Feed September 27, 2010 Retargeting Used by Marketers for Cost-Effective Brand Lift Marketers have a lot of options when it comes to display ad buys and must take into account cost, reach and, of course, effect. Retargeting may provide the best lift and the most bang for the buck. Full Article Advertisement Seven of the world's top 10 brands use the Buddy Media Platform. Marketing on Facebook? Get Power Tools for Facebook. The Buddy Media Platform empowers brands to connect with their customers using the power of Facebook. Power Tools for Facebook enables brands to launch, maintain & measure their Facebook presence in any country or language. Learn more today The Mobile Apps That Affluents Download Similar to the average smartphone user, affluents favor weather, news and gaming apps on their smartphones. But they are also willing to spend significantly on apps and have an interest in offerings from luxury brands. Full Article Advertisement Email excellence is a moving target. Are you on point? Improve your aim and stay on top of the trends. Take the Email Marketing Minute Quiz to see how your efforts measure up against your peers. Access content to help you optimize your deliverability rates and improve your online marketing success. Recent Articles Consumers Force Retailers to Adopt Social Strategy Catering to Affluent Shoppers Online The Continued Rise of Blogging Bing's Success and the Future of Search Twitter Users and Bloggers Open to More Than Earned Media Strong Growth for Local Online Advertising Blending Paid, Owned and Earned Media for Branding See All Recent Articles Recent Blog Posts Twitter's New Advertising Opportunities What Are the Best Ways to Target Healthcare Providers Online? Will Apple Do to Publishing As It Did to Music? What Advertisers Think About iAd Yo Quiero Publicidad en Español: Why Marketers Should Also Reach Out to Online Hispanics in Spanish See All Recent Blog Posts The Blogosphere: Colliding with Social and Mainstream Media Brand Marketing Online: Paid, Owned, Earned Millennials Online: Marketing to a Moving Target Online Holiday Shopping Preview: What Retailers Need to Know Mobile Content: Games, Music and Video Take to the Cloud Get eMarketer Total Access—includes all reports and data. Learn More. eMARKETER IN THE NEWS 9/24: San Francisco Chronicle - Facebook is drawing attention on many fronts 9/23: CNN - Can Apple crack China with the iPhone 4? See All News Coverage eMARKETER SPEAKING AND EXHIBITING Shop.org Annual Summit September 28, 2010 eMarketer Senior Analyst Jeffrey Grau will moderate a roundtable on "Mobile Shopping from In-Store." See All Events To ensure delivery, add emarketer_daily@emarketer.com to your address book. If you cannot view the HTML newsletter, please read it on our website. You are currently subscribed to the eMarketer Daily Newsletter as beritanarablog@gmail.com. Follow these links to unsubscribe or change your email address. The eMarketer Daily is published each weekday by eMarketer, Inc., Nicole Perrin, Editor. Click here to submit research for potential inclusion in the eMarketer Daily. ©2010 eMarketer, Inc. 75 Broad Street New York, NY 10004 Privacy Policy Email Marketing by Listrak™