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Newsletter Sign-Up | Total Access Info | Advertise | Contact Send to a Colleague RSS Feed September 24, 2010 Consumers Force Retailers to Adopt Social Strategy A majority of major online retailers have a social media presence, especially on Facebook. Like other marketers, they are having a tough time measuring social ROI and deciding which indicators are most important—but had to follow customers to their latest destination. Full Article Advertisement New! 2010 Research Report: The Importance of Social Sign-on Streamlining checkout is a primary objective for online retailers, but what other benefits are both important and achievable? Hear from leading online retailers in this new report from Gigya and Edge Research. Download the free research report now Catering to Affluent Shoppers Online Suzanne Hader spoke with eMarketer about affluent consumers' expectations of the retailers they do business with and strategies for improving the online shopping experience. Full Article Advertisement eMarketer Total Access is where you will find: Actionable data to validate your brilliant ideas. Best practices and analysis to help you turn a good idea into a great campaign. The clarity necessary to separate digital marketing realities from hype. All of the above in one product. Take a Peek Recent Articles The Continued Rise of Blogging Bing's Success and the Future of Search Twitter Users and Bloggers Open to More Than Earned Media Strong Growth for Local Online Advertising Blending Paid, Owned and Earned Media for Branding Consumers Want More Cause Marketing Social Media Working Better for Retention Than Acquisition See All Recent Articles Recent Blog Posts What Are the Best Ways to Target Healthcare Providers Online? Will Apple Do to Publishing As It Did to Music? What Advertisers Think About iAd Yo Quiero Publicidad en Español: Why Marketers Should Also Reach Out to Online Hispanics in Spanish When Will Asia-Pacific Overtake the North American Advertising Market? See All Recent Blog Posts The Blogosphere: Colliding with Social and Mainstream Media Brand Marketing Online: Paid, Owned, Earned Millennials Online: Marketing to a Moving Target Online Holiday Shopping Preview: What Retailers Need to Know Mobile Content: Games, Music and Video Take to the Cloud Get eMarketer Total Access—includes all reports and data. Learn More. eMARKETER IN THE NEWS 9/20: Bloomberg.com - Havas Seeks Takeovers to Spur Asia-Pacific Growth 9/20: San Francisco Chronicle - Study: Ad 'retargeting' best at brand building See All News Coverage eMARKETER SPEAKING AND EXHIBITING Shop.org Annual Summit September 28, 2010 eMarketer Senior Analyst Jeffrey Grau will moderate a roundtable on "Mobile Shopping from In-Store." See All Events To ensure delivery, add emarketer_daily@emarketer.com to your address book. If you cannot view the HTML newsletter, please read it on our website. You are currently subscribed to the eMarketer Daily Newsletter as beritanarablog@gmail.com. Follow these links to unsubscribe or change your email address. The eMarketer Daily is published each weekday by eMarketer, Inc., Nicole Perrin, Editor. Click here to submit research for potential inclusion in the eMarketer Daily. ©2010 eMarketer, Inc. 75 Broad Street New York, NY 10004 Privacy Policy Email Marketing by Listrak™