Selasa, 21 September 2010


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September 21, 2010
Blending Paid, Owned and Earned Media for Branding
A new eMarketer report analyzes the various channels brands can use to communicate with consumers and how they can use each medium for the most effective messaging. Full Article



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Live Webinar: A Marketer's Guide to Social CRM
 Social CRM holds incredible potential for increasing the performance of your marketing programs by layering key social data onto your existing customer records. Join Jeremiah Owyang of Altimeter Group and learn the tactics and tools that will enable you to leverage this powerful new strategy. Register today.


Consumers Want More Cause Marketing
Many brands have aligned themselves with socially or environmentally responsible messaging in the hopes of attracting customers who care. Enthusiastic consumers—especially top marketing targets moms and millennials—can't get enough.
Full Article



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New! Adobe Scene7 Mobile Commerce Survey: Are You Dialed In? As eBay and Amazon generate billions in sales on goods purchased via wireless devices, businesses of all stripes are eyeing mobile. But what are they thinking, planning and doing to advance their mobile strategy? Where are they investing? Download the report to find out.


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eMARKETER SPEAKING AND EXHIBITING
Shop.org Annual Summit
September 28, 2010
eMarketer Senior Analyst Jeffrey Grau will moderate a roundtable on "Mobile Shopping from In-Store."

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