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Best practices for optimizing your rich internet application. Download Webcast Guide | Read Online

Measuring the Value of Flash-Based Content How MTV creates rockin' (and profitable) rich media content

Dear rita; Are your investments in flash-based rich internet applications (RIAs) paying off? Can you quantify the ROI of RIA? If you're like most marketers, you can't accurately measure the performance and impact that your rich media content is having on your bottom line. In this webcast, MTV Networks shows how they use Adobe SiteCatalyst, powered by Omniture, to measure and optimize flash-based content on their site to drive page views and increase conversions. You will review: How to create RIAs with Adobe Flash and optimize them with Adobe SiteCatalyst, powered by Omniture Best practices for optimizing your rich internet applications How MTV Networks measures, analyzes and optimizes rich media content If you are using flash-based rich internet applications on your site or are looking to use it in the future, you need to understand how to measure and optimize that content to achieve key business objectives.

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