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September 13, 2010
The Influence of Mobile on Social Marketing's Future
Mobile is becoming a more important part of social media for consumers as they acquire more advanced handsets and mobile web penetration increases. Marketers similarly see advances in the mobile social realm helping their brand's efforts. Full Article



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Would Ad Targeting Regulations Affect Media Spending?
Data is a core currency for marketers, who use a variety of sources for the many bits and pieces of information that help them target the right audience at the right place and time. The web provides a wealth of data opportunities, but marketers say potential increases in government regulations won't change their spending habits.
Full Article



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eMARKETER SPEAKING AND EXHIBITING
Retail Roundtable: Using Social Media To Rev Up Holiday Sales
September 17, 2010
eMarketer Senior Analyst Jeffrey Grau will take part in this virtual conversation presented by Retail Online Integration.

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