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February 1, 2011

Where Are Social Media Marketers Seeing the Most Success?

More than ever, Inc. 500 companies see social media as important to their business and marketing strategy. While some industries are still behind, most are using a mix of tactics to support their business. Full Article

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Master Social Media Marketing & Measurement

Learn how to:

  • Compare Social traffic to other marketing channels
  • How Social drives clicks, awareness & conversions
  • Track creative variations to see user preference
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Consumers Eager for Mobile Shopping Adoption

The rise of m-commerce has been slow and gradual, with only a minority of mobile web users researching and shopping on their handsets. But that's set to change, and for many categories mobile could turn out to be even more important than the desktop web. Full Article

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You need to develop a social media program, but aren't sure how to get started.

You can:

  1. Get insights to determine the best strategy.
  2. Move forward on a hunch and execute poorly.
  3. Give up.
If you picked A, eMarketer Total Access is right for you.





February 9, 2011, New York City
eMarketer principal analyst Noah Elkin will participate in a panel on "Mobile-Social: How Brands are Reaching Consumers On-the-Go."
March 1, 2011, New Orleans
eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing."

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