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February 1, 2011

Where Are Social Media Marketers Seeing the Most Success? More than ever, Inc. 500 companies see social media as important to their business and marketing strategy. While some industries are still behind, most are using a mix of tactics to support their business. Full Article Read More Share this:. . . . Master Social Media Marketing & Measurement Learn how to: Compare Social traffic to other marketing channels How Social drives clicks, awareness & conversions Track creative variations to see user preference Download the White Paper > Consumers Eager for Mobile Shopping Adoption The rise of m-commerce has been slow and gradual, with only a minority of mobile web users researching and shopping on their handsets. But that's set to change, and for many categories mobile could turn out to be even more important than the desktop web. Full Article Read More Share this:. . . . You need to develop a social media program, but aren't sure how to get started. You can: Get insights to determine the best strategy. Move forward on a hunch and execute poorly. Give up. If you picked A, eMarketer Total Access is right for you. RECENT BLOG POSTS eMarketer Webinar: Social Media Outlook for 2011 Behind eMarketer's Social Gamer Numbers Mobile Ecommerce Investments to Pay Off in 2011 In the "Year of the Tablet" What Do Marketers Need to Know? CES Roundup: 4G Smartphones—Bigger, Faster...Better? All Recent Blog Posts » RECENT ARTICLES Figuring Out the Best Fit for Online Video Consumers Expect Mobile Ads to Inform What Makes Facebook Fan Pages Successful? Steve Madden Sees Mobile Web as Value-Add All Recent Articles » LATEST ANALYST REPORTS After the Crunch: How Credit Card Issuers Market to Consumers Online Germany: Digital Market Trends Social Gaming: Marketers Make Their Move UK Social Network Advertising: A New Platform for Consumer Goods Shopping for Insurance Online: A Multichannel Quest All Reports » eMARKETER EVENTS Social Media Week February 9, 2011, New York City eMarketer principal analyst Noah Elkin will participate in a panel on "Mobile-Social: How Brands are Reaching Consumers On-the-Go." The Great Ideas Summit 2011 presented by ERA March 1, 2011, New Orleans eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing." All eMarketer Events »

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