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February 18, 2011

The eMarketer Daily will not be published on Monday, February 21, in observance of Presidents' Day. The next edition will be sent out Tuesday, February 22.

Who Gives the Most Trusted Recommendations? Word-of-mouth has a long reputation as the most trusted form of marketing, but the publishing opportunities of social media have resulted in an explosion of opinion from anyone and everyone. That could leave some consumers wondering who to listen to. Full Article Read More Share this:. . . . The Ultimate Email Marketing Guidebook: Increasing Subscriber Engagement Increasing subscriber engagement is a top priority for email marketers in 2011 as ISP's begin to change the Inbox experience. Learn how leading brands such as The Gap, Brookstone, IHG, Ticketmaster and United Airlines are successfully driving engagement. Download Now Auto Dealers Start Shifting Ad Money to Internet Duncan Scarry of Moore & Scarry Advertising spoke with eMarketer about the shift to digital marketing among automotive dealers. Full Article Duncan Scarry Owner Moore & Scarry Advertising Read More Share this:. . . . Which of the following do you need? Actionable data to validate your ideas. Best practices for reaching consumers online. Clarity to separate digital realities from hype. If you answered 'Yes' to any of the above, you need eMarketer Total Access. RECENT ARTICLES Targeting Boosts Low Facebook Click Rates Earned Media to See Spending Increases this Year The Differences Between Mobile and Tablet Advertising Seniors Slowly Shift to Digital All Recent Articles » RECENT ARTICLES Targeting Boosts Low Facebook Click Rates Earned Media to See Spending Increases this Year The Differences Between Mobile and Tablet Advertising Seniors Slowly Shift to Digital All Recent Articles » LATEST ANALYST REPORTS Demographic Profile—Seniors The Video Viewing Audience: Trends for Marketers Demographic Profile—Children Smart and Getting Smarter: Key Mobile Device Trends for Marketers Mobile Web: Best Practices for Retailers All Reports » eMARKETER EVENTS The Great Ideas Summit 2011 presented by ERA March 1, 2011, New Orleans eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing." 4A's Transformation 2011: Making It Happen March 8, 2011, Austin, Texas eMarketer CEO Geoff Ramsey will moderate a breakout session on "Cross Platform Measurement." All eMarketer Events » eMarketer Webinar Thursday, Feb. 24, 1 pm ET Join eMarketer Principal Analyst Noah Elkin for a free webinar: Smart Devices: Phones, Tablets & More—Opportunities for Marketers Space is limited. Register Now

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