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February 23, 2011

Crowdsourcing Adds Value to Corporate Responsibility Efforts Executives see several benefits for using crowdsourcing as part of corporate social responsibility (CSR) programs, as 95% of those who have used the tactic see it as valuable. Social media is also another key element of informing the public about CSR. Full Article Read More Share this:. . . . Download the Mobile Marketing Solution Kit The 3 paper kit includes Forrester insights. Mobile Adds New Appeal To Your Brand Experience 2011 US Mobile Marketing Predictions The Reason Why Mobile Marketing Matters Download the White Paper > US Retailers Help Boost Canadian Ecommerce A new eMarketer report explores the retail ecommerce market in Canada and the factors that may help it catch up with other online shopping markets around the world. Full Article Read More Share this:. . . . You need to develop a social media program, but aren't sure how to get started. You can: Get insights to determine the best strategy. Move forward on a hunch and execute poorly. Give up. If you picked A, eMarketer Total Access is right for you. RECENT BLOG POSTS Stat of the Day: Canada Retail Ecommerce to Reach $30.9 Billion in 2015 Stat of the Day: 68.2% of US Internet Audience Are Online Video Viewers eMarketer Webinar: Smart Devices: Phones, Tablets & More—Opportunities for Marketers Key Digital Trends for 2011 Stat of the Day: Online Ad Spending Grows 15.9% in Q4 2010 Over Prior Year All Recent Blog Posts » RECENT ARTICLES Mobile Payments Take Hold Around the World B2B Sites See Big Rise in LinkedIn Logins Who Gives the Most Trusted Recommendations? Auto Dealers Start Shifting Ad Money to Internet All Recent Articles » LATEST ANALYST REPORTS Canada Retail Ecommerce Forecast: Measured Growth Ahead Demographic Profile—Seniors The Video Viewing Audience: Trends for Marketers Demographic Profile—Children Smart and Getting Smarter: Key Mobile Device Trends for Marketers All Reports » eMARKETER EVENTS The Great Ideas Summit 2011 presented by ERA March 1, 2011, New Orleans eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing." 4A's Transformation 2011: Making It Happen March 8, 2011, Austin, Texas eMarketer CEO Geoff Ramsey will moderate a breakout session on "Cross Platform Measurement." All eMarketer Events » eMarketer Webinar Thursday, Feb. 24, 1 pm ET Join eMarketer Principal Analyst Noah Elkin for a free webinar: Smart Devices: Phones, Tablets & More—Opportunities for Marketers Space is limited. Register Now

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