| Targeting Boosts Low Facebook Click Rates Advertising on social networks has never had the highest click rates, with users looking more to socialize than to interact with display placements. One study suggests Facebook's average clickthrough rates are dropping, but marketers can take advantage of targeting options to drive effectiveness. Full Article  |  | | | Increasing subscriber engagement is a top priority for email marketers in 2011 as ISP's begin to change the Inbox experience. Learn how leading brands such as The Gap, Brookstone, IHG, Ticketmaster and United Airlines are successfully driving engagement. Download Now |
| Earned Media to See Spending Increases this Year Both brand marketers and agencies plan to increase spending on earned media in 2011, but the two groups have different areas of focus within digital marketing. While digital infrastructure and email marketing are top priorities for brand marketers, agencies are looking to invest in social media and digital brand experiences. Full Article  |  | | | - Actionable data to validate your brilliant ideas.
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Take a Peek | | | | | eMARKETER EVENTS | | | | | | March 1, 2011, New Orleans eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing." March 8, 2011, Austin, Texas eMarketer CEO Geoff Ramsey will moderate a breakout session on "Cross Platform Measurement." | | |
| eMarketer Webinar Thursday, Feb. 24, 1 pm ET |  |  | | Join eMarketer Principal Analyst Noah Elkin for a free webinar: Smart Devices: Phones, Tablets & More—Opportunities for Marketers Space is limited. Register Now | | | | | | |
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| Email Marketing by Listrak™ |  | |
