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February 9, 2011

How to Combat Abandonment with Social Sign-On Spending the time to register separately with each and every website they use has never been popular among internet users, and research shows a majority will simply leave rather than fill out a new form. Giving users the chance to use a single identity on many sites could give a big boost to conversion and engagement. Full Article Read More Share this:. . . . A Must Read: 2011's Hottest Email Tips Stay up-to-date on the latest in email marketing and discover tips and tactics you can use to drive success in 2011. From growing trends in opt-in methods to a continued focus on retention and re-engagement, this white paper is sure to keep you current on everything email marketing. Download the white paper today! Connecting with Kids Online A new eMarketer report analyzes the demographic characteristics and media usage patterns of children in the US. How can marketers best reach them? Full Article Read More Share this:. . . . Last Day To Register for "The Science of Email Marketing" Based on data from nearly *10 billion* email sends, this live webinar will give you provable & practical information about email timing, subject lines and frequency. Join Dan Zarrella, HubSpot's Social Media Scientist and take your email marketing to the next level. Thursday, February 10 at 2 p.m. ET. RECENT BLOG POSTS eMarketer Webinar: Smart Devices: Phones, Tablets & More—Opportunities for Marketers Key Digital Trends for 2011 Stat of the Day: Online Ad Spending Grows 15.9% in Q4 2010 Over Prior Year eMarketer Webinar: Social Media Outlook for 2011 Behind eMarketer's Social Gamer Numbers All Recent Blog Posts » RECENT ARTICLES Dramatic Difference in Approach to Social Media Metrics Big Opportunities Behind Online Health Research Best Practices for Mobile Retail Strategy New Data on Attitudes Toward Targeting All Recent Articles » LATEST ANALYST REPORTS Smart and Getting Smarter: Key Mobile Device Trends for Marketers Mobile Web: Best Practices for Retailers Worldwide Social Network Ad Spending: 2011 Outlook After the Crunch: How Credit Card Issuers Market to Consumers Online Germany: Digital Market Trends All Reports » eMARKETER EVENTS The Great Ideas Summit 2011 presented by ERA March 1, 2011, New Orleans eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing." 4A's Transformation 2011: Making It Happen March 8, 2011, Austin, Texas eMarketer CEO Geoff Ramsey will moderate a breakout session on "Cross Platform Measurement." All eMarketer Events » eMarketer Webinar Thursday, Feb. 24, 1 pm ET Join eMarketer Principal Analyst Noah Elkin for a free webinar: Smart Devices: Phones, Tablets & More—Opportunities for Marketers Space is limited. Register Now

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