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February 7, 2011

Best Practices for Mobile Retail Strategy A new eMarketer report explores how leading retailers are developing mobile strategies that touch on each stage of the purchase funnel and what they should consider when implementing new programs. Full Article Read More Share this:. . . . Shopping Cart Abandonment Recovery Calculator On average, 65% of shoppers abandon their carts before completing the transaction, costing online retailers $18 billion per year. See how much revenue you could recover with an automated shopping cart abandonment remarketing solution with Listrak's Revenue Recovery Calculator. New Data on Attitudes Toward Targeting Nearly all internet users think online ads are a reasonable price to pay for free content, and a majority are even OK with some level of tracking to provide targeted ads. But they are also concerned enough to take steps against tracking they don't agree with. Full Article Read More Share this:. . . . You are about to deliver a presentation on your latest flash of digital marketing genius. You can: Support your idea with data and analysis. Pitch from the seat of your pants. Hope no one notices you don't have a real case. If you picked A, eMarketer Total Access is right for you. RECENT BLOG POSTS Key Digital Trends for 2011 Stat of the Day: Online Ad Spending Grows 15.9% in Q4 2010 Over Prior Year eMarketer Webinar: Social Media Outlook for 2011 Behind eMarketer's Social Gamer Numbers Mobile Ecommerce Investments to Pay Off in 2011 All Recent Blog Posts » RECENT ARTICLES How Do Your Social Media Monitoring Efforts Stack Up? Guarantees Matter Both Online and Offline What Obstacles Are Preventing Greater Digital Investments? Dads Say Ads Don't Speak to Them All Recent Articles » LATEST ANALYST REPORTS Mobile Web: Best Practices for Retailers Worldwide Social Network Ad Spending: 2011 Outlook After the Crunch: How Credit Card Issuers Market to Consumers Online Germany: Digital Market Trends Social Gaming: Marketers Make Their Move All Reports » eMARKETER EVENTS Social Media Week February 9, 2011, New York City eMarketer principal analyst Noah Elkin will participate in a panel on "Mobile-Social: How Brands are Reaching Consumers On-the-Go." The Great Ideas Summit 2011 presented by ERA March 1, 2011, New Orleans eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing." All eMarketer Events »

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