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February 7, 2011

Best Practices for Mobile Retail Strategy

A new eMarketer report explores how leading retailers are developing mobile strategies that touch on each stage of the purchase funnel and what they should consider when implementing new programs. Full Article

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Shopping Cart Abandonment Recovery Calculator

On average, 65% of shoppers abandon their carts before completing the transaction, costing online retailers $18 billion per year. See how much revenue you could recover with an automated shopping cart abandonment remarketing solution with Listrak's Revenue Recovery Calculator.

New Data on Attitudes Toward Targeting

Nearly all internet users think online ads are a reasonable price to pay for free content, and a majority are even OK with some level of tracking to provide targeted ads. But they are also concerned enough to take steps against tracking they don't agree with. Full Article

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You are about to deliver a presentation on your latest flash of digital marketing genius.

You can:

  1. Support your idea with data and analysis.
  2. Pitch from the seat of your pants.
  3. Hope no one notices you don't have a real case.
If you picked A, eMarketer Total Access is right for you.





February 9, 2011, New York City
eMarketer principal analyst Noah Elkin will participate in a panel on "Mobile-Social: How Brands are Reaching Consumers On-the-Go."
March 1, 2011, New Orleans
eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing."

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