Jumat, 07 Januari 2011

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January 7, 2011
Room for Growth in Market for Real-Time Bidding
Real-time bidding has increased in importance over the past year as sites try to more effectively monetize ad inventory. For now, publishers are most likely to use such bidding for their display ads.
Full Article

The New Rules of Email Deliverability: 2011 and Beyond
Is your email a priority in the inbox? Learn how to optimize for deliverability at Hotmail, Gmail, Yahoo and AOL including the latest information on each ISP's approach to engagement filtering, the social inbox and sender reputation enforcement. Download Now.

Mobile as Critical In-Store Conduit
Katie Grisko of Petco spoke with eMarketer's Tobi Elkin about the retailer's new mobile website, which offers video product demos, product images, tie-ins with Facebook and Twitter, customer ratings and reviews, and the mobile channel's role in the business.
Full Article

Katie Grisko
Web Strategy Manager for Animal Supplies

Free Webinar: The Role of Email in the Inbound Marketing Puzzle
Presented by HubSpot's Mike Volpe, find out how using inbound marketing HubSpot grew its email list to 550,000 in 3 years. Plus find out how email can work with social media and strengthen your customer acquisition process. Join us Tuesday, January 11 at 1 pm ET. Register today!

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German Media Conference
January 17, 2011
eMarketer CEO Geoff Ramsey will be presenting a session on "What Germany Can Learn from Global Trends in Brand Measurement and Online Marketing"

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