| January 19, 2011 | Parents of Young Children Prime for Social Marketing Parents of young children tend to be in the market for big-ticket items, like cars, real estate, furniture and consumer electronics. Marketers looking to reach them should not neglect social sites, where they also tend to be extremely active. Full Article
Insurance Marketing Gets a Digital Makeover A new eMarketer report analyzes how today's consumers shop for insurance products online and discusses ways in which insurance providers, typically conservative and reliant on personal relationships, can better integrate the digital channel as customers come to depend on the web for research and purchases. Full Article
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