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Display advertising should be more than a "checkbox" in your marketing mix. It's time to expect more from your B2B advertising dollars. "The B2B Marketer's Guide to Display Advertising" is your go-to resource for developing high-performing display advertising campaigns that will improve your entire marketing mix and drive revenue for your B2B organization. In this comprehensive guide, you'll learn about: Using display ads to target prospects at every stage of the sales cycle Applying the business demographics of your target audience to your B2B display ads Measuring the ROI of B2B display ads beyond impressions, clicks, and click-through rates Reinforcing search marketing and other channels through relevant display ads And much more!

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