 | September 8, 2010 | The Thin Line Between Liking a Brand and Liking Its Social Marketing
While Facebook fans and Twitter followers are often out for deals, they also care about showing support for brands they love—but that might not be an invitation to be marketed to. What does a brand fan's self-expression mean for the kinds of messages marketers should push out? Full Article
Challenges of Cross-Channel Marketing Integration
Nearly nine in 10 senior-level marketers say cross-channel coordination is important to their campaigns—no surprise considering how important it is to reach consumers both online and offline, and how many channels people now use to connect. But integration can be difficult. Full Article
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