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Newsletter Sign-Up | Total Access Info | Advertise | Contact Send to a Colleague RSS Feed September 3, 2010 Social Networking Doubles Among Boomers and Seniors Social media usage has nearly reached saturation among younger adults, and its highest growth rates are now coming from internet users ages 65 and up, who have doubled their usage of social networking sites in the past year. The mass appeal is causing ad dollars to flow, but could it cost sites like Facebook their cool factor? Full Article Advertisement Design is crucial to resonating with subscribers --and with new email clients, multiple channels to reach subscribers, and an increase in communications, it's imperative that design is a top priority. In our three-part Design Toolkit, get the latest research on design philosophy, multi-channel design, and today's latest trends. Get the FREE Toolkit NOW>> Eyeing Growth for Retailers in Social, Mobile and Private Sales Fiona Dias of GSI Commerce spoke with eMarketer about retailers' prospects for the holiday shopping season. Full Article Advertisement You are about to deliver a presentation on your latest flash of digital marketing genius. You can: Support your brilliant idea with hard data and analysis. Pitch from the seat of your pants. Hope no one notices you don't have a real business case. Not attend your own presentation. If you picked A, eMarketer Total Access is right for you. Learn why. Recent Articles What Retailers Need to Know About Online Holiday Shopping Men Get Social Too Mobile Devices a Must for Millennials Cybercrime Still a Major Concern Mobile Content Soars Thanks to Device and Network Advances Acquisitions Signal Consolidation of Social Gaming How iPad Usage is Shaping Up See All Recent Articles Recent Blog Posts Marketers Rev Up Relationships with Blogging Moms Reading the Upcoming Holiday Season: Retailers Should Be Careful With Aggressive Discounts Netflix App for iPhone Puts Spotlight on Mobile Video eMarketer Webinar: Mobile Marketing Trends, Insights and Best Practices Digitas SVP: Pharma Marketers Must Listen Before Joining Social Media Party See All Recent Blog Posts Online Holiday Shopping Preview: What Retailers Need to Know Mobile Content: Games, Music and Video Take to the Cloud DTC Pharmaceutical Marketing Online: A Slow Shift to Digital Worldwide Social Network Ad Spending: A Rising Tide Marketing Online to Teens: Girls Shop with a Social Twist Get eMarketer Total Access—includes all reports and data. Learn More. The eMarketer Daily will not be published on Monday, September 6, in observance of Labor Day. The next edition will be sent out Tuesday, September 7. eMARKETER IN THE NEWS 9/1: Reuters - Google Bows Sponsored Icons on Maps 9/1: USA Today - Target to sell Facebook Credits gift cards See All News Coverage eMARKETER SPEAKING AND EXHIBITING Retail Roundtable: Using Social Media To Rev Up Holiday Sales September 17, 2010 eMarketer Senior Analyst Jeffrey Grau will take part in this virtual conversation presented by Retail Online Integration. See All Events To ensure delivery, add emarketer_daily@emarketer.com to your address book. If you cannot view the HTML newsletter, please read it on our website. You are currently subscribed to the eMarketer Daily Newsletter as beritanarablog@gmail.com. Follow these links to unsubscribe or change your email address. The eMarketer Daily is published each weekday by eMarketer, Inc., Nicole Perrin, Editor. Click here to submit research for potential inclusion in the eMarketer Daily. ©2010 eMarketer, Inc. 75 Broad Street New York, NY 10004 Privacy Policy Email Marketing by Listrak™