 | September 9, 2010 | Live TV Losing Younger Adults
Millennials and younger Gen Xers now report spending well under half of their video viewing time watching live TV, turning instead to online sources such as Netflix and other timeshifted options.
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B2C Outpacing B2B in Social Measurement
Consumer-focused companies, especially ones that sell products rather than services, are ahead of their B2B counterparts in measuring social media success through a variety of metrics, but B2Bs still stay focused on the bottom line. Full Article
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