Kamis, 16 September 2010


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September 16, 2010
Are Twitter Followers Better Than Facebook Fans?
As marketers fine-tune their messages on social channels and email, they must determine the effects of becoming a Facebook fan or Twitter follower on customer loyalty and advocacy to stay relevant. Full Article



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Email Retargeting to More Than Double
Remarketing techniques can be an effective method for marketers to get back customers who got away. The technique may be underused, but marketers indicate they are ready to boost usage significantly in the coming months. Full Article



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eMARKETER SPEAKING AND EXHIBITING
Retail Roundtable: Using Social Media To Rev Up Holiday Sales
September 17, 2010
eMarketer Senior Analyst Jeffrey Grau will take part in this virtual conversation presented by Retail Online Integration.

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