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February 11, 2011

Young Men Lead Location-Based Service Adoption Most people know about location-aware services on their mobile phone, but adoption is still relatively low. Young people are out in front, and privacy concerns make location-sharing more appealing to men than women. Full Article Read More Share this:. . . . Live Webinar: Increase Email Subscriber Engagement Are your email campaigns breaking through to the inbox? Learn how leading brands such as The Gap, InterContinental Hotels Group, Brookstone, Hautelook and United Airlines use compelling campaigns to increase email subscriber engagement and deliverability. Register Today Carnival's Facebook Effort Engages First-Timers Kimberly Maul of eMarketer spoke with Stephanie Leavitt of Carnival Cruise Lines about Carnival's social media campaign for its newest ship, the Magic; how cruisers and travel agents use social media; and the kinds of marketing that resonate with Carnival's Facebook fans. Full Article Stephanie Leavitt Senior Manager, Online Experience & Operations Carnival Cruise Lines Read More Share this:. . . . Which of the following do you need? Actionable data to validate your ideas. Best practices for reaching consumers online. Clarity to separate digital realities from hype. If you answered 'Yes' to any of the above, you need eMarketer Total Access. RECENT ARTICLES The Future of Smart Mobile Devices Advertisers: Reach Timeshifted Viewers with Online Video How to Combat Abandonment with Social Sign-On Connecting with Kids Online All Recent Articles » RECENT ARTICLES The Future of Smart Mobile Devices Advertisers: Reach Timeshifted Viewers with Online Video How to Combat Abandonment with Social Sign-On Connecting with Kids Online All Recent Articles » LATEST ANALYST REPORTS Demographic Profile—Children Smart and Getting Smarter: Key Mobile Device Trends for Marketers Mobile Web: Best Practices for Retailers Worldwide Social Network Ad Spending: 2011 Outlook After the Crunch: How Credit Card Issuers Market to Consumers Online All Reports » eMARKETER EVENTS The Great Ideas Summit 2011 presented by ERA March 1, 2011, New Orleans eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing." 4A's Transformation 2011: Making It Happen March 8, 2011, Austin, Texas eMarketer CEO Geoff Ramsey will moderate a breakout session on "Cross Platform Measurement." All eMarketer Events » eMarketer Webinar Thursday, Feb. 24, 1 pm ET Join eMarketer Principal Analyst Noah Elkin for a free webinar: Smart Devices: Phones, Tablets & More—Opportunities for Marketers Space is limited. Register Now

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