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February 2, 2011

Social Network Ad Revenues Rising Worldwide A new eMarketer reports forecasts major growth in social network ad spending around the world, as marketers continue to devote more resources to social media. Full Article Read More Share this:. . . . 24 tips to create manageable SEM campaigns: How automation will save you time and make you money. This guide discusses: Seven best practices to improve reporting Six tips and tricks for Excel How and when to select an automated PPC tool Download Now Marketers Struggle to Measure Integrated Search and Display Programs Marketers may be increasing paid search and display ad spending, but a new study reveals many marketers still struggle to manage and measure the integrated performance of the two programs. Lack of an online management platform and internal resources challenge many marketers. Full Article Read More Share this:. . . . Curious to find out what trends await us this year? We've compiled 5 Resolutions Every Marketer Must Make—and Keep—in 2011, featuring a toolkit of research, use cases, and places to jot down your own marketing goals in order to help you stay ahead of the curve this year. Get the FREE report now and make your program better than it's ever been! Download NOW>> RECENT BLOG POSTS eMarketer Webinar: Social Media Outlook for 2011 Behind eMarketer's Social Gamer Numbers Mobile Ecommerce Investments to Pay Off in 2011 In the "Year of the Tablet" What Do Marketers Need to Know? CES Roundup: 4G Smartphones—Bigger, Faster...Better? All Recent Blog Posts » RECENT ARTICLES Where Are Social Media Marketers Seeing the Most Success? Consumers Eager for Mobile Shopping Adoption Figuring Out the Best Fit for Online Video Consumers Expect Mobile Ads to Inform All Recent Articles » LATEST ANALYST REPORTS After the Crunch: How Credit Card Issuers Market to Consumers Online Germany: Digital Market Trends Social Gaming: Marketers Make Their Move UK Social Network Advertising: A New Platform for Consumer Goods Shopping for Insurance Online: A Multichannel Quest All Reports » eMARKETER EVENTS Social Media Week February 9, 2011, New York City eMarketer principal analyst Noah Elkin will participate in a panel on "Mobile-Social: How Brands are Reaching Consumers On-the-Go." The Great Ideas Summit 2011 presented by ERA March 1, 2011, New Orleans eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing." All eMarketer Events »

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