Rabu, 02 Februari 2011

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February 2, 2011

Social Network Ad Revenues Rising Worldwide

A new eMarketer reports forecasts major growth in social network ad spending around the world, as marketers continue to devote more resources to social media.
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24 tips to create manageable SEM campaigns:

How automation will save you time and make you money.
This guide discusses:

  • Seven best practices to improve reporting
  • Six tips and tricks for Excel
  • How and when to select an automated PPC tool
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Marketers Struggle to Measure Integrated Search and Display Programs

Marketers may be increasing paid search and display ad spending, but a new study reveals many marketers still struggle to manage and measure the integrated performance of the two programs. Lack of an online management platform and internal resources challenge many marketers. Full Article

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Curious to find out what trends await us this year?

We've compiled 5 Resolutions Every Marketer Must Make—and Keep—in 2011, featuring a toolkit of research, use cases, and places to jot down your own marketing goals in order to help you stay ahead of the curve this year. Get the FREE report now and make your program better than it's ever been!
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February 9, 2011, New York City
eMarketer principal analyst Noah Elkin will participate in a panel on "Mobile-Social: How Brands are Reaching Consumers On-the-Go."
March 1, 2011, New Orleans
eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing."

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