Jumat, 04 Februari 2011

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February 4, 2011

How Do Your Social Media Monitoring Efforts Stack Up?

Tracking the effectiveness of social media marketing efforts isn't the only thing companies must keep tabs on. Watching what consumers post about a brand online can be vital to its health, but many companies may not be prepared to deal with brand buzz. Full Article

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Live Webinar: Increase Email Subscriber Engagement

Are your email campaigns breaking through to the inbox? Learn how leading brands such as The Gap, InterContinental Hotels Group, Brookstone, Hautelook and United Airlines use compelling campaigns to increase email subscriber engagement and deliverability. Register Today

Guarantees Matter Both Online and Offline

Ken Hittel, vice president, corporate internet at New York Life, spoke with Lauren McKay of eMarketer about how the company uses online marketing tactics to extend its role as a trusted provider of premium insurance products.
Full Article

Ken Hittel
Vice President, Corporate Internet
New York Life Insurance Company

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February 9, 2011, New York City
eMarketer principal analyst Noah Elkin will participate in a panel on "Mobile-Social: How Brands are Reaching Consumers On-the-Go."
March 1, 2011, New Orleans
eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing."

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