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February 4, 2011

How Do Your Social Media Monitoring Efforts Stack Up? Tracking the effectiveness of social media marketing efforts isn't the only thing companies must keep tabs on. Watching what consumers post about a brand online can be vital to its health, but many companies may not be prepared to deal with brand buzz. Full Article Read More Share this:. . . . Live Webinar: Increase Email Subscriber Engagement Are your email campaigns breaking through to the inbox? Learn how leading brands such as The Gap, InterContinental Hotels Group, Brookstone, Hautelook and United Airlines use compelling campaigns to increase email subscriber engagement and deliverability. Register Today Guarantees Matter Both Online and Offline Ken Hittel, vice president, corporate internet at New York Life, spoke with Lauren McKay of eMarketer about how the company uses online marketing tactics to extend its role as a trusted provider of premium insurance products. Full Article Ken Hittel Vice President, Corporate Internet New York Life Insurance Company Read More Share this:. . . . Which of the following do you need? Actionable data to validate your ideas. Best practices for reaching consumers online. Clarity to separate digital realities from hype. If you answered 'Yes' to any of the above, you need eMarketer Total Access. RECENT BLOG POSTS Key Digital Trends for 2011 Stat of the Day: Online Ad Spending Grows 15.9% in Q4 2010 Over Prior Year eMarketer Webinar: Social Media Outlook for 2011 Behind eMarketer's Social Gamer Numbers Mobile Ecommerce Investments to Pay Off in 2011 All Recent Blog Posts » RECENT ARTICLES What Obstacles Are Preventing Greater Digital Investments? Dads Say Ads Don't Speak to Them Social Network Ad Revenues Rising Worldwide Marketers Struggle to Measure Integrated Search and Display Programs All Recent Articles » LATEST ANALYST REPORTS Worldwide Social Network Ad Spending: 2011 Outlook After the Crunch: How Credit Card Issuers Market to Consumers Online Germany: Digital Market Trends Social Gaming: Marketers Make Their Move UK Social Network Advertising: A New Platform for Consumer Goods All Reports » eMARKETER EVENTS Social Media Week February 9, 2011, New York City eMarketer principal analyst Noah Elkin will participate in a panel on "Mobile-Social: How Brands are Reaching Consumers On-the-Go." The Great Ideas Summit 2011 presented by ERA March 1, 2011, New Orleans eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing." All eMarketer Events »

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