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February 8, 2011

Dramatic Difference in Approach to Social Media Metrics With more companies participating and brands spending ever more dollars on social media marketing and advertising, the question of ROI will be more important than ever in 2011. Research suggests marketers are hoping to take an approach with a better connection to the bottom line. Full Article Read More Share this:. . . . Live Webinar: Increase Email Subscriber Engagement Are your email campaigns breaking through to the inbox? Learn how leading brands such as The Gap, InterContinental Hotels Group, Brookstone, Hautelook and United Airlines use compelling campaigns to increase email subscriber engagement and deliverability. Register Today Big Opportunities Behind Online Health Research After using email and search engines, looking up health information online is the No. 3 internet activity among US web users. What are they looking for, and how can marketers best connect with them? Full Article Read More Share this:. . . . You need to develop a social media program, but aren't sure how to get started. You can: Get insights to determine the best strategy. Move forward on a hunch and execute poorly. Give up. If you picked A, eMarketer Total Access is right for you. RECENT BLOG POSTS eMarketer Webinar: Smart Devices: Phones, Tablets & More—Opportunities for Marketers Key Digital Trends for 2011 Stat of the Day: Online Ad Spending Grows 15.9% in Q4 2010 Over Prior Year eMarketer Webinar: Social Media Outlook for 2011 Behind eMarketer's Social Gamer Numbers All Recent Blog Posts » RECENT ARTICLES Best Practices for Mobile Retail Strategy New Data on Attitudes Toward Targeting How Do Your Social Media Monitoring Efforts Stack Up? Guarantees Matter Both Online and Offline All Recent Articles » LATEST ANALYST REPORTS Mobile Web: Best Practices for Retailers Worldwide Social Network Ad Spending: 2011 Outlook After the Crunch: How Credit Card Issuers Market to Consumers Online Germany: Digital Market Trends Social Gaming: Marketers Make Their Move All Reports » eMARKETER EVENTS The Great Ideas Summit 2011 presented by ERA March 1, 2011, New Orleans eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing." 4A's Transformation 2011: Making It Happen March 8, 2011, Austin, Texas eMarketer CEO Geoff Ramsey will moderate a breakout session on "Cross Platform Measurement." All eMarketer Events » eMarketer Webinar Thursday, Feb. 24, 1 pm ET Join eMarketer Principal Analyst Noah Elkin for a free webinar: Smart Devices: Phones, Tablets & More—Opportunities for Marketers Space is limited. Register Now

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