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February 8, 2011

Dramatic Difference in Approach to Social Media Metrics

With more companies participating and brands spending ever more dollars on social media marketing and advertising, the question of ROI will be more important than ever in 2011. Research suggests marketers are hoping to take an approach with a better connection to the bottom line.
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Live Webinar: Increase Email Subscriber Engagement

Are your email campaigns breaking through to the inbox? Learn how leading brands such as The Gap, InterContinental Hotels Group, Brookstone, Hautelook and United Airlines use compelling campaigns to increase email subscriber engagement and deliverability. Register Today

Big Opportunities Behind Online Health Research

After using email and search engines, looking up health information online is the No. 3 internet activity among US web users. What are they looking for, and how can marketers best connect with them? Full Article

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You need to develop a social media program, but aren't sure how to get started.

You can:

  1. Get insights to determine the best strategy.
  2. Move forward on a hunch and execute poorly.
  3. Give up.
If you picked A, eMarketer Total Access is right for you.





March 1, 2011, New Orleans
eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing."
March 8, 2011, Austin, Texas
eMarketer CEO Geoff Ramsey will moderate a breakout session on "Cross Platform Measurement."

eMarketer Webinar

Thursday, Feb. 24, 1 pm ET

Join eMarketer Principal Analyst Noah Elkin for a free webinar:

Smart Devices: Phones, Tablets & More—Opportunities for Marketers

Space is limited. Register Now

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