Dear Rita,
Please join us on Thursday, January 20, at 1 pm ET for a free eMarketer webinar, Social Media Outlook for 2011, featuring eMarketer Principal Analyst Debra Aho Williamson.
Social media is no longer an add-on to the marketing budget. Four out of five companies will use social media for marketing in 2011 and budgets are still rising. But with the increased spending comes more responsibility—to defend the budget, show results and prove ROI.
Debra Aho Williamson will highlight key trends for 2011 and provide a preview of eMarketer's latest forecast for social network ad spending in the US and around the world.
You will take away:
- The numbers to know—how businesses are budgeting for social media and what they are spending
- How important Facebook is becoming to the online marketplace
- Why "liking" a brand is only the beginning of a consumer's dialogue with a company
- Which demographic groups are the heaviest users of social media and how to effectively reach them
Please click here to register. We hope you can attend, but if you sign up and can't make it you will be sent a link to view the deck and recording following the webinar.
Sincerely,
The Editors
The webinar is sponsored by Demand Media
Debra Aho Williamson is eMarketer's lead analyst focusing on social media marketing and the demographics of social media users. She produces eMarketer's forecasts for social network advertising spending in the US and worldwide and has written more than two dozen reports delivering key insights covering how marketers, media and consumers are engaging with social media. A founding executive editor of pioneering internet business publication The Industry Standard, Debra is quoted for her analysis in the business press and invited to speak at major digital marketing internet events.
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