Kamis, 13 Januari 2011


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January 13, 2011
Marketing to Shoppers at Every Touchpoint
A new eMarketer report examines how shopper marketing is evolving as consumers turn to more and more digital channels for deals and information, and explores how brands and retailers can influence shoppers before, during and after they go to the store.
Full Article



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Who Looks for News Online and on TV?
Television has traditionally been the first place US consumers turn for news, with the web playing catch-up for years. Now, the internet is the No. 1 source of news for young adults. Full Article



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... SPECIAL eMARKETER WEBINAR
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Debra Aho Williamson for a free webinar:
January 20, 1 PM EST.
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eMARKETER IN THE NEWS See All News Coverage

eMARKETER SPEAKING AND EXHIBITING
German Media Conference
January 17, 2011
eMarketer CEO Geoff Ramsey will be presenting a session on "What Germany Can Learn from Global Trends in Brand Measurement and Online Marketing"

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