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April 5, 2011

What Brand Marketers Expect from Social Media Followers

Despite all the effort to put a dollar amount on the value of brand fans, marketers may care more about several less tangible benefits they gain from fans. For many, insights and loyalty matter more than increased spending. Full Article

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Secrets of Successful "From" Names and Subject Lines

"From" names and subject lines help determine whether recipients ignore, delete or open your messages. Learn what makes an effective "From" name, key factors that affect subject lines, and how mobile and social are changing the game. Download your copy today!

Ecommerce Sales on Track for Healthy Growth

A new eMarketer report explores the projected growth in US retail ecommerce sales and the factors that will encourage it. Full Article

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You are about to deliver a presentation on your latest flash of digital marketing genius.

You can:

  1. Support your idea with data and analysis.
  2. Pitch from the seat of your pants.
  3. Hope no one notices you don't have a real case.
If you picked A, eMarketer Total Access is right for you.





April 7, 2011, Boston, MA
Principal Analyst David Hallerman will provide eMarketer clients with tips to navigating the video-advertising market, and insights on how marketers are using video to best engage their audience.
April 14, 2011, Chicago, IL
Principal analyst Debra Aho Williamson will present eMarketer clients with newly released forecasts for social network usage and demographics, and highlight best practices and case studies from marketers using Facebook and Twitter.

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