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April 5, 2011

What Brand Marketers Expect from Social Media Followers Despite all the effort to put a dollar amount on the value of brand fans, marketers may care more about several less tangible benefits they gain from fans. For many, insights and loyalty matter more than increased spending. Full Article Read More Share this:. . . . Secrets of Successful "From" Names and Subject Lines "From" names and subject lines help determine whether recipients ignore, delete or open your messages. Learn what makes an effective "From" name, key factors that affect subject lines, and how mobile and social are changing the game. Download your copy today! Ecommerce Sales on Track for Healthy Growth A new eMarketer report explores the projected growth in US retail ecommerce sales and the factors that will encourage it. Full Article Read More Share this:. . . . You are about to deliver a presentation on your latest flash of digital marketing genius. You can: Support your idea with data and analysis. Pitch from the seat of your pants. Hope no one notices you don't have a real case. If you picked A, eMarketer Total Access is right for you. RECENT BLOG POSTS Google's Online Ad Market Share to Reach 43.5% This Year eMarketer in the News Gains in Online Magazine & Newspaper Ad Spending Will Not Offset Print Losses US Magazine Print Ad Revenues Fell 5% in 2010 US Television Ad Spending Grew 9.7% in 2010 All Recent Blog Posts » RECENT ARTICLES Are Digital Marketers Ignoring Baby Boomers? Surprising Familiarity with QR Codes Online Lures Local Ad Dollars How to Tackle Attribution Analysis All Recent Articles » LATEST ANALYST REPORTS Digital Lives of Boomers: Reaching Them Online Banking Online: Multichannel Engagement Deepens Customer Loyalty Facebook Users: The Juggernaut Rolls On Twitter Users: A Vocal Minority US Social Network Usage: 2011 Demographic and Behavioral Trends All Reports » eMARKETER EVENTS eMarketer Breakfast: Video Advertising Engagement (INVITE ONLY) April 7, 2011, Boston, MA Principal Analyst David Hallerman will provide eMarketer clients with tips to navigating the video-advertising market, and insights on how marketers are using video to best engage their audience. eMarketer Breakfast: Social Networking Usage & Marketing Trends (INVITE ONLY) April 14, 2011, Chicago, IL Principal analyst Debra Aho Williamson will present eMarketer clients with newly released forecasts for social network usage and demographics, and highlight best practices and case studies from marketers using Facebook and Twitter. All eMarketer Events »

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