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April 6, 2011

Is Mobile Video Viewing Taking Off? The number of mobile video viewers increased substantially in 2010, and most viewers report they are watching more and more content. Full Article Read More Share this:. . . . Protect Your Email Marketing Data From Security Breaches Don't risk your brand's reputation because your email marketing data was stolen! Learn four tactics for protecting the sensitive customer data used in your email marketing campaigns from malicious attacks and keep your brand reputation strong. Download Now. Advertisers Demand More Audience Targeting Capabilities While publishers expect brands to target ads based simply on in-house audience data, advertisers now expect more. Third-party platforms can provide richer information and better targeting—but less brand safety. Full Article Read More Share this:. . . . eMarketer Total Access is where you will find: Actionable data to validate your brilliant ideas. Best practices for reaching consumers online. Clarity to separate digital realities from hype. Take a Peek RECENT BLOG POSTS Google's Online Ad Market Share to Reach 43.5% This Year eMarketer in the News Gains in Online Magazine & Newspaper Ad Spending Will Not Offset Print Losses US Magazine Print Ad Revenues Fell 5% in 2010 US Television Ad Spending Grew 9.7% in 2010 All Recent Blog Posts » RECENT ARTICLES What Brand Marketers Expect from Social Media Followers Ecommerce Sales on Track for Healthy Growth Are Digital Marketers Ignoring Baby Boomers? Surprising Familiarity with QR Codes All Recent Articles » LATEST ANALYST REPORTS US Retail Ecommerce Forecast: Growth Opportunities in a Maturing Channel Digital Lives of Boomers: Reaching Them Online Banking Online: Multichannel Engagement Deepens Customer Loyalty Facebook Users: The Juggernaut Rolls On Twitter Users: A Vocal Minority All Reports » eMARKETER EVENTS eMarketer Breakfast: Social Networking Usage & Marketing Trends (INVITE ONLY) April 14, 2011, Chicago, IL Principal analyst Debra Aho Williamson will present eMarketer clients with newly released forecasts for social network usage and demographics, and highlight best practices and case studies from marketers using Facebook and Twitter. iMedia iMoms Summit May 2, 2011, Amelia Island, Florida eMarketer principal analyst Debra Aho Williamson will be presenting an insight address on "Getting it Right with the Mom Blogger Community, it's Not as Easy as You Think." All eMarketer Events »

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