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April 4, 2011

Are Digital Marketers Ignoring Baby Boomers? A new eMarketer report examines baby boomers, the demographic that spends more time and money online than any other—but doesn't feel it's getting the most attention. Full Article Read More Share this:. . . . Why PPC & SEO are better together Up-level SEM success through integration This webcast and guide will discuss: Centralizing SEO & PPC data to accelerate gains Automating paid bids based on organic traffic Using keyword recommendations to boost search ROI Download Now Surprising Familiarity with QR Codes Almost two-thirds of smartphone owners have seen a QR code, according to research, and that includes more than just early adopters. But how much does this familiarity translate to usage? Full Article Read More Share this:. . . . Which of the following do you need? Actionable data to validate your ideas. Best practices for reaching consumers online. Clarity to separate digital realities from hype. If you answered 'Yes' to any of the above, you need eMarketer Total Access. RECENT BLOG POSTS eMarketer in the News Gains in Online Magazine & Newspaper Ad Spending Will Not Offset Print Losses US Magazine Print Ad Revenues Fell 5% in 2010 US Television Ad Spending Grew 9.7% in 2010 eMarketer Webinar: The Future of US Retail Ecommerce All Recent Blog Posts » RECENT ARTICLES Online Lures Local Ad Dollars How to Tackle Attribution Analysis Ad Dollars Still Not Following Online and Mobile Usage Mobile Marketers Must Respond to Cultural Differences All Recent Articles » LATEST ANALYST REPORTS Banking Online: Multichannel Engagement Deepens Customer Loyalty Facebook Users: The Juggernaut Rolls On Twitter Users: A Vocal Minority US Social Network Usage: 2011 Demographic and Behavioral Trends Mobile Travel Takes Off: Emerging Trends and Best Practices for Marketers All Reports » eMARKETER EVENTS eMarketer Breakfast: Video Advertising Engagement (INVITE ONLY) April 7, 2011, Boston, MA Principal Analyst David Hallerman will provide eMarketer clients with tips to navigating the video-advertising market, and insights on how marketers are using video to best engage their audience. eMarketer Breakfast: Social Networking Usage & Marketing Trends (INVITE ONLY) April 14, 2011, Chicago, IL Principal analyst Debra Aho Williamson will present eMarketer clients with newly released forecasts for social network usage and demographics, and highlight best practices and case studies from marketers using Facebook and Twitter. All eMarketer Events »

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