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April 1, 2011

Online Lures Local Ad Dollars The proliferation of online advertising channels over the past few years has made it easier for local businesses to transition ad dollars from pricier, traditional ad formats to cost-efficient interactive channels like social media, search and email marketing. Full Article Read More Share this:. . . . The Ultimate Email Marketing Guidebook: Increasing Subscriber Engagement Increasing subscriber engagement is a top priority for email marketers in 2011 as ISPs begin to change the Inbox experience. Learn how leading brands such as The Gap, Brookstone, IHG, Ticketmaster and United Airlines are successfully driving engagement. Download Now How to Tackle Attribution Analysis Alan Osetek, President of Resolution Media, spoke with eMarketer about his insights on attribution analysis and modeling, particularly for search and display. Full Article Alan Osetek President Resolution Media Read More Share this:. . . . Marketing Agencies: Transform Your Business Learn how to use inbound marketing to grow your web design, PR or marketing firm. HubSpot's 9 Marketing Agency Training Program Classes teach you how to deliver better client ROI, increase your client's website authority, and generate more leads & retainer-based business. Access the 9 Free Training Sessions Today > RECENT BLOG POSTS Gains in Online Magazine & Newspaper Ad Spending Will Not Offset Print Losses US Magazine Print Ad Revenues Fell 5% in 2010 US Television Ad Spending Grew 9.7% in 2010 eMarketer Webinar: The Future of US Retail Ecommerce Three in Four US Households Will Be Online Next Year All Recent Blog Posts » RECENT ARTICLES Ad Dollars Still Not Following Online and Mobile Usage Mobile Marketers Must Respond to Cultural Differences Mobile vs. Social: The Status of Marketing Integration A Look at LinkedIn Users All Recent Articles » LATEST ANALYST REPORTS Banking Online: Multichannel Engagement Deepens Customer Loyalty Facebook Users: The Juggernaut Rolls On Twitter Users: A Vocal Minority US Social Network Usage: 2011 Demographic and Behavioral Trends Mobile Travel Takes Off: Emerging Trends and Best Practices for Marketers All Reports » eMARKETER EVENTS eMarketer Breakfast: Video Advertising Engagement (INVITE ONLY) April 7, 2011, Boston, MA Principal Analyst David Hallerman will provide eMarketer clients with tips to navigating the video-advertising market, and insights on how marketers are using video to best engage their audience. eMarketer Breakfast: Social Networking Usage & Marketing Trends (INVITE ONLY) April 14, 2011, Chicago, IL Principal analyst Debra Aho Williamson will present eMarketer clients with newly released forecasts for social network usage and demographics, and highlight best practices and case studies from marketers using Facebook and Twitter. All eMarketer Events »

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