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January 10, 2011
Rapid Growth Ahead for Mobile Game Ad Spending
Worldwide ad spending on mobile games is set to increase tenfold by 2015, one researcher predicts. But even such quick growth won't make ad spending the primary source of mobile gaming revenues. Full Article




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What Makes for a Compelling Corporate Blog?
Despite the proliferation of other, newer forms of social media, corporate blogs are still an important tactic for many firms, including about a quarter of the Fortune 1,000. Tone and engagement are key. Full Article




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... SPECIAL eMARKETER WEBINAR
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January 20, 1 PM EST.
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eMARKETER SPEAKING AND EXHIBITING
German Media Conference
January 17, 2011
eMarketer CEO Geoff Ramsey will be presenting a session on "What Germany Can Learn from Global Trends in Brand Measurement and Online Marketing"

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