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October 8, 2010
Blog Marketing to Moms Is About More Than Parenting
Nearly one in eight online moms writes a blog, and many more read them—about a wide variety of topics. A new eMarketer report explores how brands can make the most of blog marketing for a variety of products and services. Full Article



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Pedigree Taps Facebook for Pet Adoption Drive
Mars used social media to promote its annual campaign to help homeless dogs and the shelters that care for them. Full Article

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iMedia Breakthrough Summit: Connect with the Digital Consumer
October 17-20, 2010
eMarketer Senior Analyst Noah Elkin delivers an insight address on "iAds and Mobile Marketing."

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