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October 28, 2010
Multichannel Shopping Key for Holiday Season
The complex interplay of online, in-store and mobile shopping is important to the retail sector year-round, and this holiday season will find consumers taking a variety of routes from research to purchase. Full Article

Reduce Abandonment – Increase Conversions
Shopping cart abandonment is often fueled by a shopper's lack of trust in a site's security. Now merchants can use an easy tool to help reassure customers it's safe to shop on their site. Learn how increasing sales conversions is possible with Trustmarks 101: Building Trust to Build Business.
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Investing More Time Brings Sophistication to Social Media Efforts
Nonprofits are savvy users of social media marketing and have sometimes even been ahead of brands in their use of the channel. Research shows that the more experience they have—and the more time they spend on their efforts—the more successful their campaigns. Full Article

Break the IT Shackles - Empower Your Marketing God
Delivering a consistent message across all marketing channels can be a Herculean effort. Join eConsultancy and Unica on a webcast, Nov. 4 at 1pm ET, as we discuss how efficient marketing automation can liberate marketers to do what they do best: plan and execute smarter, results driven, marketing. Register Now.

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ANA Gaming Conference presented by GSN
November 2, 2010
eMarketer Senior Analyst Paul Verna is presenting a session on "Understanding the Social Gaming Craze."

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