Social, Search and the Open Graph: What To Do Now The evolution of Facebook's search engine has once again brought the intersection of social and search into the headlines. But while there is plenty of controversy, there is little clarity for online businesses on what to do today to optimize their own sites for the evolving traffic-driving capabilities that bridge social and search. In this whitepaper you'll learn: - Where social and search intersect today
- What you need to know about Facebook Like, the Open Graph and Twitter Annotations
- The steps you need to take on your site today to optimize for these evolving sources of traffic
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