Senin, 04 April 2011

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April 4, 2011

Are Digital Marketers Ignoring Baby Boomers?

A new eMarketer report examines baby boomers, the demographic that spends more time and money online than any other—but doesn't feel it's getting the most attention. Full Article

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Why PPC & SEO are better together
Up-level SEM success through integration

This webcast and guide will discuss:

  • Centralizing SEO & PPC data to accelerate gains
  • Automating paid bids based on organic traffic
  • Using keyword recommendations to boost search ROI
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Surprising Familiarity with QR Codes

Almost two-thirds of smartphone owners have seen a QR code, according to research, and that includes more than just early adopters. But how much does this familiarity translate to usage? Full Article

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  • Actionable data to validate your ideas.
  • Best practices for reaching consumers online.
  • Clarity to separate digital realities from hype.
If you answered 'Yes' to any of the above, you need eMarketer Total Access.





April 7, 2011, Boston, MA
Principal Analyst David Hallerman will provide eMarketer clients with tips to navigating the video-advertising market, and insights on how marketers are using video to best engage their audience.
April 14, 2011, Chicago, IL
Principal analyst Debra Aho Williamson will present eMarketer clients with newly released forecasts for social network usage and demographics, and highlight best practices and case studies from marketers using Facebook and Twitter.

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