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February 3, 2011

What Obstacles Are Preventing Greater Digital Investments? Advertising agencies report that clients are still turning first to TV and other traditional channels, but interest in digital and interactive is on the rise. Agencies must overcome barriers to expand this type of advertising by using a mix of tactics and leveraging new channels such as the iPad. Full Article Read More Share this:. . . . 24 tips to create manageable SEM campaigns: How automation will save you time and make you money. This guide discusses: Seven best practices to improve reporting Six tips and tricks for Excel How and when to select an automated PPC tool Download Now Dads Say Ads Don't Speak to Them Most dads say they are more involved in making a range of household purchases than a year before, but marketers still cater more to moms. Full Article Read More Share this:. . . . eMarketer Total Access is where you will find: Actionable data to validate your brilliant ideas. Best practices and analysis to help you turn a good idea into a great campaign. The clarity necessary to separate digital marketing realities from hype. All of the above in one product. Take a Peek RECENT BLOG POSTS Stat of the Day: Online Ad Spending Grows 15.9% in Q4 2010 Over Prior Year eMarketer Webinar: Social Media Outlook for 2011 Behind eMarketer's Social Gamer Numbers Mobile Ecommerce Investments to Pay Off in 2011 In the "Year of the Tablet" What Do Marketers Need to Know? All Recent Blog Posts » RECENT ARTICLES Social Network Ad Revenues Rising Worldwide Marketers Struggle to Measure Integrated Search and Display Programs Where Are Social Media Marketers Seeing the Most Success? Consumers Eager for Mobile Shopping Adoption All Recent Articles » LATEST ANALYST REPORTS Worldwide Social Network Ad Spending: 2011 Outlook After the Crunch: How Credit Card Issuers Market to Consumers Online Germany: Digital Market Trends Social Gaming: Marketers Make Their Move UK Social Network Advertising: A New Platform for Consumer Goods All Reports » eMARKETER EVENTS Social Media Week February 9, 2011, New York City eMarketer principal analyst Noah Elkin will participate in a panel on "Mobile-Social: How Brands are Reaching Consumers On-the-Go." The Great Ideas Summit 2011 presented by ERA March 1, 2011, New Orleans eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing." All eMarketer Events »

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