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February 3, 2011

What Obstacles Are Preventing Greater Digital Investments?

Advertising agencies report that clients are still turning first to TV and other traditional channels, but interest in digital and interactive is on the rise. Agencies must overcome barriers to expand this type of advertising by using a mix of tactics and leveraging new channels such as the iPad.
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Dads Say Ads Don't Speak to Them

Most dads say they are more involved in making a range of household purchases than a year before, but marketers still cater more to moms. Full Article

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February 9, 2011, New York City
eMarketer principal analyst Noah Elkin will participate in a panel on "Mobile-Social: How Brands are Reaching Consumers On-the-Go."
March 1, 2011, New Orleans
eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing."

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