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October 11, 2010
Mobile Consumers See Value in Advertising
Consumers are more comfortable with seeing ads on their mobile devices. Full Article




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Nervous holiday shoppers=abandoned
shopping carts
Merchants know that lack of trust can lead to shopping cart abandonment but are at a loss on how to respond. Trustmarks are one of the easiest tools merchants can use to reassure customers it's safe to shop on a site this holiday season White paper: Learn about cart abandonment and how to increase conversions.


Moms Go Online en Masse
eMarketer's updated forecast predicts that more than 93% of US moms will be regular web users by 2014. Full Article




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   SPECIAL eMARKETER WEBINAR
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October 21, 1 PM ET.
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eMARKETER IN THE NEWS See All News Coverage

eMARKETER SPEAKING AND EXHIBITING
iMedia Breakthrough Summit: Connect with the Digital Consumer
October 17-20, 2010
eMarketer Senior Analyst Noah Elkin delivers an insight address on "iAds and Mobile Marketing."

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