SiteProNews |
- The Top Time Tracking Tools to Use for Outsourcing Your Web Development
- Time Spent In The Google Sandbox – Still Important To Success
- Generate Backlinks To A Weblog In Natural Way
- If Content is King Then Why Does Your Online Business Website Have No Traffic?
- Web Video Content Considerations
| The Top Time Tracking Tools to Use for Outsourcing Your Web Development Posted: 03 Sep 2010 02:00 AM PDT 
Of course, you must make wise decisions as an online company when it comes to outsourcing by using outsourced employees for the more menial tasks, like writing content, administration, web development, link building, and blog management, while leaving the more important projects for yourself and your top staff members, like market research, managing social media profiles, and networking with other companies in your niche. Once you have hired several freelancers as your outsourced staff, using the best tools will cut down on serious stress, disorganization, and potential pitfalls within any project that you embark on. In fact, it is not recommended to outsource without using these time tracking tools under any circumstance, or you could risk long-term problems in the productivity and success of your company.
The truth is that as a small business, there are no better tools that you can use to manage freelance or outsourced employees. Outsourcing has its own slew of benefits when done properly, and these tools will make the process much more organized so that you can delay or even prevent using a physical staff for years into the future. Speaking of future, outsourcing is truly a modern concept that is becoming more and more popular as small businesses turn to freelancers online for many of their day-to-day tasks and support. In the same manner, numerous skilled professionals are turning to freelance careers in work-for-hire so that they can outsource to online companies based on their specific skills and qualifications. With the multitude of skilled professionals available for outsourcing, this is the perfect resource to enhance the success and productivity of your small online business! Post from: SiteProNews: Webmaster News & Resources |
| Time Spent In The Google Sandbox – Still Important To Success Posted: 03 Sep 2010 02:00 AM PDT 
Whether it was a conscious decision on the part of Google owners or not, they have written into the algorithm a set of filters that manage to establish the quality of a website using time-based indicators. These indicators include the age of the web site or domain, the age of different backlinks and inbound links to the site, and other factors. One important feature to note is that not only new sites are found in the sandbox. Older sites that suddenly get a rush of inbound links are often sandboxed while the value of the links is established. With these points in mind, many who have paid for SEO services and still ended up in Google Sandbox are wondering what they can do to get out. Sadly, the only true way to climb out is to be patient. Time is actually on the side of those who are in the sandbox. There are several reasons for this. The first reason is that time spent in the sandbox allows the website owner to work on tweaking any problem that is found with the site so that it is 100 percent ready when page rank climbs to a point where new visitors are coming in large numbers. This is the best time to test and fix any programming errors noted. The second reason is that it allows you to work on the content of your site and any related sites linked to it. On the internet, content is king and Google is no different on that score. New, keyword optimized content appearing regularly with links that go back to a site that has been sandboxed catch attention and increase the odds of getting out sooner. Of course, these links must be relevant to the material on the website to be of any real value. It gives webmasters time to establish relationships with others that are considered authorities in their fields. These authorities can include links to a site in their own pages. If these individuals are recognized as authorities in their fields, the value of their links increases dramatically. Trust is an important part of any business relationship. There are some sites on the internet that are trusted more than others. Links from these sites are seen as more trustworthy by the search engine, and can help boost page rank quickly. Ideally, you should try for a trifecta by seeking out relevant links from sites owned by recognized authorities in the field who have been deemed trustworthy by Google and users doing business with them. These links can combine in an exponential manner to boost a page ranking significantly regardless of the page’s age. Another trick to consider is not limiting yourself to Google when performing SEO operations. One can be in the Google Sandbox and still get good organic results on other search engines such as Yahoo or Ask Jeeves. You can also optimize for more long tailed keyword phrases. The sandbox effect only seems to affect sites that use highly competitive keywords. Therefore, if you sell an item that can be described in the keywords, the longer keyword phrases may help increase page rank. Of course, you must choose keywords that users are likely to type into the search engine. In a nutshell, to take advantage of these time-based indicators, you should: 1. Get links that deliver the most trust, first. 2. Start your website today and also begin your link-building task as well 3. Target quality 4-in-1 links. This means going for links that are Relevant, Authoritative, from Trusted sources and from High page rank pages. The Google Sandbox is real, despite denials from Google. These filters are part of the algorithm that assigns page ranks and they do penalize new sites that use competitive keywords. They also penalize established sites that enter into link farming agreements and try to manipulate the rankings artificially. The filters are age related for the age of the domain, the age of the links to the pages, and other factors. The time spent in the Google Sandbox is important for the success of any web based business. To be more precise, what is done during this time is important. This is an opportunity to work out any bugs in your website that could hurt business. It is also an opportunity to establish high quality relationships with other site owners who can provide links to your site that are relevant, authoritative, from trusted sources, and coming from pages that are ranked highly, allowing you to take advantage of their rank until your own comes into being. And now I would like to invite you to claim your FREE Instant Access to become a social marketing expert sending a rush of non-stop targeted traffic to your website when you visit makemoneyswaga.comClick Here for your FREE Instant Access now. Tope Adeyemi – The underground Internet Marketing Mogul since 2004. Post from: SiteProNews: Webmaster News & Resources |
| Generate Backlinks To A Weblog In Natural Way Posted: 03 Sep 2010 02:00 AM PDT 
It may be daunting in the beginning – a thousand-entry disadvantage right from the beginning – but with the proper blogging tactic it is potential to outrank any older competitors with only a fraction as numerous posts and backlinks. How? It is all about quality, and the tipping point. If you maintain a very high quality weblog, your posts are picked up much more often than the ones of a relatively high quality weblog. The online audience is discriminator for that last 10% that bridges the gap between the good and the excellent. Good content? It will go for miles, making the best way through social media sites plus perhaps several social bookmarking services. Excellent content? You will rapidly see good – high quality articles and blogposts rank at the frontpage of social bookmarking sites, attracting much more traffic than their mildly successful competitors. Building natural backlinks is about that one thing: quality. Like several search engine optimization pursuits, it is potential to increase your way to the top spot with low quality work, but it places you in a position that is very difficult to maintain. Low quality work just goes so far, particularly when it is spread sparingly. Give it some thought when it comes to a highly trained group of troopers facing off against an untrained military. One has influence in numbers, but is rapidly spread apart and controlled. The other is powerful not only in mass but in relatively small quantities. While the massive military can manage ground, it is rapidly pushed away by the good – high quality troopers. Take care of your content in the same way. Whenever you are looking to get backlinks, concentrate on using good quality content to achieve your target. While countless low quality weblog posts spread over various weblogs can provide your site several linking power, they are rapidly brought down by one well-targeted opponent. Utilize a direct, high quality method. Generate backlinks through the work of others; submit high quality content to social bookmarking sites and allow the users spread it for yourself, all through their enthusiasm. One well written article will spread 100 times further than 10 low quality written ones, and is definitely the better backlink tactic. So next time you may need to build backlinks for your weblog or site, concentrate on the 10% content gap that actually matters. Low quality content can only be spread through brute force and ridiculous quantities of work, and is rarely a cost efficient option. Good – high quality work may travel through social media sites, social bookmarking sites, and eventually through sheer word of mouth. That is the kind of content that builds weblog backlinks, and that is the kind of content that you need to be focusing on. If you want to rank super-high at Google’s organic search results, you need hundreds or even thousands of highqualitybacklinks.info and highly advanced backlinking tactics that deliver proven, consistent Page #1 results. Newsletter about full of innovative ideas you can use to grow a wildly successful globalbiztoday.com. Post from: SiteProNews: Webmaster News & Resources |
| If Content is King Then Why Does Your Online Business Website Have No Traffic? Posted: 03 Sep 2010 02:00 AM PDT 
While it is true that you do need to continually add fresh content to your website this can also create many problems for people who are just starting out with their first website. The main reason that this happens is that no matter how good the content to the online business website may be it has no value if nobody is around to see it. They say that behind every successful man stands an even more successful woman and this also applies to your website. So standing behind your King (content) must be your Queen (a traffic generation plan). A huge mistake that is made by most newbie legitimate online business owners and webmasters is that they try to create all of the content on their own. This task can take them months to achieve before they can even begin to consider a plan on how they are going to drive targeted traffic to their websites. This is especially true if their sole method of traffic generation is dependent on SEO alone. If traffic generation is not your first consideration when starting a new website, then too much time is generally wasted so that in the end the website will be destined to fail. It really is not important how much market research is done when choosing a profitable niche. If you begin by learning to drive traffic to your site you are far more likely to make your venture as a legitimate online business owner a success. Another point to remember is that different niches require different methods of traffic generation. If you begin by implementing the strategy that you have chose immediately then you will still have some time to test various methods and this can be really beneficial particularly in a highly competitive niche. By this point you are probably wondering why so much emphasis is placed on the importance of content. It is really pretty simple. Traffic generation will bring visitors to your business website, but you need to give them a reason that will keep them there and this is where content becomes so important. As the owner of a legitimate online business website, your aim is obviously to make money and to do this you must give your visitors a good reason to use it. You will find that people online generally have a very short attention span and if your content is not sufficiently eye catching they will disappear in a matter of minutes. If you need to make both traffic generation and website content your two major methods of building a successful business website you may find the task overwhelming, so the question is – what should you do about it? There is a solution to the problem to balance the work needed to achieve the results. One method is to create a weeks worth of content for example seven articles (one article per day) or one article a week. By creating your content first you can then devote your available time for the rest of the week to concentrating on traffic generation. By doing this you will always have that successful Queen standing behind your King. For more help with your legitimate online businesses Michelle Jayes invites you to visit her online income opportunities website www.online-income-business.com and get some great internet marketing e-books for FREE at www.online-income-business.com/FreeEBooks.html. Post from: SiteProNews: Webmaster News & Resources |
| Web Video Content Considerations Posted: 02 Sep 2010 10:00 PM PDT 
If for some reason you doubt the value of video or its increasing impact on commercial presentation, and you need some statistical evidence to satisfy your skepticism, consult Paul Verna’s article “Companies Throw Their Weight Behind Online Video”. You know you’ll need to support the video with a public relations blitz, and you’re investigating companies like Viral Ad Network and AlphaBird for seeding your videos so that they go viral. But how (there’s always a but) do you present your product or service so that viewers won’t dismiss your video campaign as just another sales pitch from a company that’s claiming to sell the greatest thing since Ron Popeil’s spray-on hair. The answer is both simple and difficult: simple to understand but hard to execute, and for most small and medium enterprises even harder to accept. Start At The Beginning Once you’ve made the decision to use Web video as a means to promote your company you have to decide if this is a project you are going to take-on in-house or outsource to professionals. Decisions. Decisions. Producing an in-house video campaign would, of course, be the cheapest solution assuming you have all the hardware and software, plus the technical, production, and marketing communication expertise to complete the task. If you don’t have all these assets at your disposal you’ll probably need to hire someone to help produce what you need, assuming that is, you actually know what you need. Often the most critical issue in producing a Web video campaign is not how or even who produces the video but rather what you present. If you’ve already started to list the dozens of features you offer – stop! The most important element of your presentation is defining what makes you special. To determine what makes you special you need to answer the question why should anybody care; in more marketing lingo, what is your emotional value proposition? Once you have a handle on your EVP, you need to develop an affordable conceptual framework in order to present it. These are not easy questions to answer even for people who are in the video production business. Knowing what to do is not the same as knowing how to do it. It is the main reason you should hire a professional Web video marketing communication company to produce your video campaign and not a wedding videographer or one of those cookie-cutter operations with all the interchangeable pretty people ready to spout inane platitudes. The presentation solution requires more than mere technical expertise, it requires extensive business experience, and a Of Course This Article is Self-Serving Being in the Web video production business, we of course would like every company interested in Web video to hire someone like us, mostly us, but whether you hire a professional or do it yourself, it is important to understand how to connect to an audience in order to make an impression and hopefully increase your customer base. The Customer Is Not Always Right Most customers are desperate for help but fear being taken for a financial ride by some fast-talking charlatan, or more likely today, some anonymous website that lacks any human component. As a consequence customers rely on what they think they know. Not knowing what you need to know can create a false sense of confidence leading to poor decision-making: a cognitive bias known as the Dunning-Kruger effect. This is not some ivory tower notion only useful to academics; it is one of the main reasons consumers are so cynical about everything from advertisements to politics. Unhappy consumers are a direct result of poor decision-making based on false expectations created by a lack of understanding, and frustration caused by the illusion that they know more than they do. The prime culprit is the universally accepted sales technique of telling people what they want, or expect, to hear rather than what they need to hear. Telling people what they want to hear may get you some one-off sales but those sales will be at the expense of long-term customer loyalty. This notion applies to you as a buyer of media services and as a seller of whatever it is you sell. If you don’t understand the emotional value inherent in your offering then you will never develop a Web video campaign that will connect to your audience and establish appropriate customer expectations that result in customer loyalty and long-term sales relationships. You know what you sell, you may even have the best features on the market, and you may actually provide quality service, but do you actually know the emotional benefit you deliver. Successful Web video depends on a producer’s ability to use the communication tools available to delivery that emotional benefit backed-up by an appropriate marketing and public relations campaign. Presenting Your Emotional Value Once you’ve defined the emotional benefit you provide to customers, you then must figure out how you’re going to present it to an interested audience. Peter Marshall, film director and publisher of the ezine, “The Director’s Chair” suggests that film development, in our case Web video marketing, begins with understanding what the audience is going to SEE, HEAR, and DO. From an advertising perspective I would add a fourth requirement: what is the audience going to REMEMBER. Pretty simple stuff, isn’t it? What will your audience see, hear, do, and remember after they’ve viewed your video(s)? What Will Your Audience See, Hear, Do, & Remember? This is what we call the Brand Story development stage; what kind of presentation framework are you going to use? What story are you going to tell and how are you going to tell it? What is your video going to look like, sound like, and feel like; what kind of emotional response are we aiming to create? It is this emotional response that triggers action and promotes memory retention. Web Competition: Survival of the Smartest As video communication presentation technology becomes more and more affordable, it filters its way down to smaller enterprises, and a lot of homemade junk marketing is produced. The thing that makes the Web so vital to small and medium enterprises is that it is a communication platform that puts smaller companies on a level competitive playing field with the big boys; but companies can only take advantage of the Web’s democratic nature if they are prepared to delivery professional presentations that connect to their audiences on an emotional level. The bar has been raised, so if you are not prepared to compete on that level, you risk putting your business at a competitive disadvantage. Jerry Bader is Senior Partner at MRPwebmedia, a website design and marketing firm that specializes in Web-video Marketing Campaigns and Video Websites. Visit www.mrpwebmedia.com/ads, www.136words.com, and www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246. Post from: SiteProNews: Webmaster News & Resources |
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