|CMO Guide to Maximizing Marketing ROI from Existing Customers|
We've all read how marketing to existing customers is less expensive and more profitable than acquiring new ones. Why, then, do marketing teams tend to devote the bulk of their attention – and budget – to acquiring new customers?
This new white paper explores how to use intelligence and analytics to target marketing that drives more sales, increases the average value per customer and improves retention rates.
Download the white paper to learn:
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