Jumat, 10 September 2010


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September 10, 2010
How Social Media Is Changing Brand Marketing
The move toward socialization across the web has raised challenges for brand marketers, who often feel a loss of control. But what effect does social have on creating brand loyalty and reaching new customers—and what are the priorities of brand marketers on the channel? Full Article




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Live Webinar: A Marketer's Guide to Social CRM
Social CRM holds incredible potential for increasing the performance of your marketing programs by layering key social data onto your existing customer records. Join Jeremiah Owyang of Altimeter Group and learn the tactics and tools that will enable you to leverage this powerful new strategy. Register today.


Continuous Iteration Key to Zappos' Holiday Prep
eMarketer spoke with Zappos.com's Jaimee Newberry, senior manager of user experience–visual design, and Michelle Thomas, senior brand marketing manager, about how the online retailer is getting ready for the upcoming holiday shopping season.
Full Article


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   SPECIAL eMARKETER WEBINAR
Join eMarketer CEO Geoff Ramsey for a free Webinar:
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eMARKETER IN THE NEWS See All News Coverage

eMARKETER SPEAKING AND EXHIBITING
Digiday: Mobile
September 13, 2010
eMarketer Senior Analyst Noah Elkin will present a keynote on "Seven Key Trends Mobile Marketers Need to Know."

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