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78% of shoppers whose average online transaction is more than $150 report that they find proactive chat invitations helpful.	Just Released: The Most Comprehensive Primary Research on Live Chat Technology Free Download Over 1,000 regular internet shoppers were surveyed to create the industry's most complete research on the effectiveness of live chat technology. Spanning 23 data-filled pages and 30 charts, this free report concludes: There is a statistically valid link between certain demographic characteristics and those who've engaged in a live chat before. The gap in attitude, behavior, and brand loyalty between those who have chatted and those who have not, is very significant – and getting wider. Live chat drives sales and superior customer care. Fear of proactively inviting visitors to chat is absolutely unfounded. Certain types of retailers are likely to find live chat comparatively more effective. Not offering live chat today? This report shows you how it's perceived by regular shoppers. The result? Live chat is an overwhelmingly positive technology that impacts purchase intent, increases brand loyalty, and is relied on by the most valuable shoppers. 77% of respondents who've had a live chat with a retailer reported that their most recent interaction positively influenced their attitude about the merchant. 82% of respondents who shop weekly said the same thing. See more statistics like these: Download the report now The research shows, in general, that live chat influences purchase intent. But for Computer/Electronics, Hardware/Home Improvement, Office Supplies, and 5 other retailer types, it's even more influential. The Effectiveness of Live Chat Technology 2010 is available now, for free
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