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Metrics to Understand Your Brand and Help It Thrive Date: August 18, 2010  |  Time: 2pm ET / 11am PT  |  Duration: 1 hour  |  Register Now Pfizer is the world's largest research-based pharmaceutical company. They discover, develop, manufacture, and market leading prescription medicines for both humans and animals and have many of the world's best-known consumer brands. But how do they continue to thrive in an ever-changing and highly competitive environment? This real life case study will explain how Pfizer's Animal Health division utilizes analytics and data visualization to quickly find patterns and key insights within their data to drive informed decision-making. Attend this webinar and learn how Pfizer: leverages data already being captured to help them understand and better manage the growth of their brands tracks a complicated distribution channel to analyze its contribution to multiple variables including sales and customer growth compares their distributor's performance against each other and well as other sales channels builds, maintains and supports business intelligence (BI) dashboards to monitor key metrics Featured Speaker: Derek Wilson, Manager, Pfizer Derek Wilson is a Manager with Pfizer Animal Health's (PAH) Business Analytics team. He supports PAH's senior management, sales and marketing initiatives with in-depth analysis and research. Prior to pharmaceuticals, Derek's experience includes managing investment services operations. He holds a MA in Economics from New York University and a BS in Business Administration from the University of Arizona. Register today

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