Take part in the latest research on marketing planning, budgeting and strategy Marketing is in the greatest period of flux in its history with a bewildering array of marketing channels, technologies and executional routes. In turn, organizations have to be better at planning, budgeting and strategy than ever. This Econsultancy.com industry-wide survey, sponsored by Eloqua, explores the timing and factors in the planning processes for marketing online and offline. The market survey and report, with analysis and comment from Stefan Tornquist, also looks at the current and planned use of and investment in a variety of technologies to aid and expand marketers' capabilities. Complete the survey and get a FREE copy upon publication (normally $249) - What metrics do you use when planning budgets and technology investments across different digital and offline channels?
- What formal structures are in place for the assessment of marketing performance by management?
- What technologies are you currently using and evaluating? How does that compare to your peers and competitors?
Deadline for completion: 8/27/2010 The survey takes five minutes to complete and includes questions about business strategy, marketing resourcing and technology investment and benchmarking. Those taking part in the research will get access to a free advance copy of the full research report. All answers are strictly confidential. >> Take the survey now I look forward to hearing your views and then sending you final report in advance so you can benchmark your plans with those of your marketing and e-commerce peers. Regards, Stefan Tornquist
Research Director (US)
Econsultancy.com | 
