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- Twitter Marketing – Find Out Why It Is Not Working For You
- Article Marketing Lab – Learn My Secrets for Getting More Views and Clicks
- The Power of Google Analytics
- The Art of Podcasting
- Social Media Marketing Doesn’t Replace SEO
| Twitter Marketing – Find Out Why It Is Not Working For You Posted: 16 Aug 2010 08:02 AM PDT 
I am presuming that you already know that network marketing is based upon these two fundamentals. 1) You have to generate traffic that’s aimed at whatever your niche is. 2) You have got to send that traffic to your nerve center by promising something of value. OK, pretty much everyone in network marketing knows this. What they don’t know is HOW to do this. There are a lot of ways to build traffic. In this post we’ll be targeting social media. More specifically, we are taking a look at Twitter. What makes Twitter such a great option? There are two reasons. 1) It’s free. Who doesn’t love that? 2) The information is generally available to anybody who would like to use it. Finding Fans Once you decide on using Twitter as a marketing plan, you have got to find the right folks. There are 2 ways to do this. 1) – Follow the folks that are following folks with in your niche. There’s a reason they’re following the industry leaders. They need to learn. You can assist them with this. A lot of marketers have already heard this. 2) – Search Twitter for folks who mention your targeted keywords. It’s the box on the right side of the site nearly halfway down. This search function isn’t as widely known or used. Twitter is for socializing and folks use it to hook up with others. When you get hold of the people you need to connect with, follow them. In most cases, they will return the follow. Obviously, you’re using Twitter as a marketing tool, but if that’s your single focus, you will fail. Your results using Twitter (and honestly any kind of marketing will massively increase if you connect with people). Don’t just follow people. Send them an e-mail to introduce yourself, (but do not introduce your marketing business). If you introduce your business to them on your very first “meeting”, they will pay no attention to you. If the thought of not talking about your network marketing business appears crazy, you should spend some quality time studying about Attraction Marketing. Remember, the network marketing world is about people. It’s of no significance how or where you’re finding your leads, it’s about developing a relationship with people. In this plan of action we’re discussing, you are just beginning to develop the relationship before they become leads. Find some way to make a personal connection when you start to follow them : What you want is this; when they see your next Tweet pop up, they will feel like they already know you. Do not forget… Don’t talk about your business to them immediately or they can disregard you. How To Find Content For Your Fans This is probably the part you have probably not heard before. You don’t always have to make the content yourself. You’ll be able to find other posts that’ll be interesting and relevant to people in your niche. A couple of great places to find these are alltop.com or popurls.com. You may use article directories, etc. Then publish the link on your nerve center, but don’t simply make it a page full of links. Again, you should make it personal. There are at least two sentences you ought to use to introduce the link. 1) Tell your readers what you enjoy from the article. The more detailed you are, the better. 2) Tell them what you really like about the author. By providing a source of content that is valuable and handy to your readers, you are changing into a source of good information for them. By giving them quality suggestions you are becoming a professional and a leader in their eyes. If you give your Twitter fans quality information (that they can find on your website), your website visitors will be exceedingly centered and fascinated by your niche. If your internet site has a good opt-in offer, you’ll capture some of this traffic to your list. Summary It fundamentally comes down to this : I found this new technique refreshing and just a bit bit different from everything else I’ve read. What do you think? Find out more about Attraction Marketing and get 847 trillion (give or take a few trillion) MLM success tips at TheNetworkMarketingBlog. Do you feel like you’re in a dead-end business? Look at this new business opportunity and team up with a proven internet marketing giant. Post from: SiteProNews: Webmaster News & Resources |
| Article Marketing Lab – Learn My Secrets for Getting More Views and Clicks Posted: 16 Aug 2010 07:51 AM PDT 
Here Are 5 Simple Tips On Writing Great Articles: 1. If the title of the article is ambiguous it should be simplified to make it more effective. The readers should find your writings both interesting and informative. You should know your target audience, before you start writing articles. This will help you write better. Make sure that your title is catchy. You will be up against thousands of articles so you want to be able to stand out from the crowd. 2. The success or failure of an article marketing campaign may rest on its use of keywords. They must be strategically placed. They should appear at least once in the title, opening and closing paragraphs. They should also appear in the middle. The rest should be sprinkled throughout the remainder of the piece. Keyword density should be about one to three percent. 3. Use conversational tone. Don’t even think about making your articles sound like novels or encyclopedia. To avoid alienating your readers, write as if you’re personally talking to them. Use first person pronouns when addressing them. Ask questions from time to time and find effective ways to engage them all the way. 4. Keep it short and scannable. As you might already know, online users are usually pressed for time. You can make your articles more attractive for these people if you make them relatively short and easy to skim through. Make sure that you will not use more than 500 words especially if you’re discussing very specific topics. Then, use subheadings, short paragraphs, and bullets lists as much as possible. 5. Use good grammar and proper spelling. This should go without saying. Yet some article writers/publishers seem to have a poor grasp on grammar and spelling. Even if your grammar and spelling are stellar, you should always run your articles through a spell/grammar check. This can help catch mistakes you might miss. Writing a POWERFUL Resource Box Never underestimate the power of the resource box. It may be small in size but they will provide a significant aid in driving traffic to your site. A boring resource box will never get the job done. Be fun and creative but at the same time show that you have a great deal to offer. While the resource box encompasses only a small space, providing the right keywords and content will provide more prodding for the reader to go to your site. You do not need to give away everything in your article, but instead make your readers crave for more information. This will guide them to visit your website to get more details. You only get one chance to wow them and many other chances to repulse them. Remembering these tips when you embark on creating an article marketing campaign will greatly increase your chances of success. Not only will it be great for business, you’ll undoubtedly come away with a tremendous sense of personal satisfaction. Final Thoughts What Article Marketing Lab taught me was how to write articles for certain products and how to use those articles to drive traffic to a simple landing page. The key to writing articles is target specific people looking for more information on my chosen topic and the landing page is there to deliver what my article readers are looking for. Pretty simple really once you know how. I have been part of the buy everything going crowd and I have learned through this course that there is a way to succeed, there is a way forward and that is to stick to something that works. I have a lot to thank Team AML for opening my eyes to something that I know I can succeed in. Paul is using Article Marketing Lab to get his articles ranked higher in search engines, and you can too. Click Here to discover this Online Formula To Make Money right away! Post from: SiteProNews: Webmaster News & Resources |
| Posted: 16 Aug 2010 07:38 AM PDT 
Make sure you have Google analytics or some other type of analytics installed on your website. Traffic Sources You want to know where your traffic is coming from and where it is not coming from. This will help you allocate your resources properly. Google Analytics is able to track where your site visitors are coming from, where they go on your site, etc. A few examples of where your traffic may come from: - Search Engines (Google, Yahoo, Bing, etc) - Pay-Per-Click campaigns - Twitter, Facebook, etc - Articles and press releases that include links - Websites that have your links - Etc. Having this information can help you have a more effective Internet marketing plan. Easy Come, Easy Go It is easy to find out where the traffic comes from and what page they leave from. Both of these pieces of information are valuable. Knowing them can help you identify if your Internet marketing strategy is working. The page people enter your site on is important. You want to make sure they arrive on your website on a page that has a focused message for what they are looking for (most websites have multiple entry points, each focused on a different search term). Pay careful attention to what page your visitors land on and make sure it is well designed and well written. The page visitors leave your website on is also important because it may identify a problem with your site. If you find that a certain page is the primary exit point you want to see if there are any technical or other issues with that page that make people leave your site. Conversion Rates Though it is important to learn about where your traffic is coming from it is more important to know where your sales are coming from. Conversion rates in Google Analytics are tracked by traffic source. You can see where your actual buyers are coming from so you can put more emphasis on those resources. Google Analytics is important to add to a website. Learn about your website traffic, conversion rates and more so you can make important tweaks to your Internet marketing strategy. It’s free to use so all you have to do is go for it. Frank Breinling is a recognized expert in Internet Marketing. Here you can grab info product ideas cashyourwebsite.com, his newest Project about Blogging you can find here, xdreamblogging.com Post from: SiteProNews: Webmaster News & Resources |
| Posted: 16 Aug 2010 07:30 AM PDT 
The roots of podcasting most likely lie in the blogging world as it is the natural progression to broadcasting information via the written word. I’m sorry for chucking another buzzword in the form of ‘blogging’, but with technology suddenly becoming cool there are dozens of new ones making their way in to our vocabularies. A blog, for those of you that don’t know, is an online journal that is frequently updated and intended for the general public. I should also just mention a technology known as RSS (Really Simple Syndication) which provides a continuous feed detailing updates that have been made to a particular data source; a podcast site for example. The conventional media sources like TV, radio or streaming Internet media offer minimum control with regards to when the recordings are heard. Podcasting lets users get their hands on the downloaded content automatically carted over to their compatible player so they can listen to it later. In my opinion this is key to the technologies success and why it became so popular, so quickly similar to the way most technology is going success relies upon on demand content, tailored the users lifestyle, not vice versa. For arguments sake let’s say, that I get the bus to the office and I want fresh and exciting content to listen to on a daily basis. If I head over to one of the many online resources available (for example www.podcast.com), I can subscribe to as many podcasts as I want from the thousands available. From this point on when I plug my iPod (other MP3 players are available) in for it to synchronize with my PC the latest available from my podcast list will be downloaded for my listening pleasure. The topics covered by podcasting in general are incredible and include everything from the music to technology, gaming, religion and world news. Assuming you don’t want to individually move podcasts onto your MP3 player upon release, you will require specialist software such as the excellent free download Juice to make the rather tedious job automated. When the software is all setup you can go about adding as many podcasts as you like (and will have the time to listen to) and Juice will make sure it keeps you up to date. Fortunately there are versions of Juice to run on Windows, Linux and Mac OS ‘ it is very much a cross platform compatible application fits nicely with the podcasting ethos of access for all. A subject as diverse and with as much content as Podcasting cannot really be convincingly covered in one article so the best tip I can give you is that if you are at all interested then download the software, visit the directories and take some time to see what’s out there. I do have one last tip I feel I should share – Subscribe to the Chris Moyles podcast; it’s fantastic! Chris Holgate writes a weekly article of all things tech related. He is a copy-righter of the online Ink and Toner website Refresh Cartridges. These articles can be found in an archive at www.computerarticles.co.uk Post from: SiteProNews: Webmaster News & Resources |
| Social Media Marketing Doesn’t Replace SEO Posted: 15 Aug 2010 10:00 PM PDT 
To a certain extent, they are. Social media, and social networking in particular, create a back-and-forth conversation with your target audience, so you can virally market your website through the “buzz” that can be created. When something interesting, cool, or unique is being talked about in “all the right places,” it can certainly provide a boost in website traffic. We search marketers tend to hang out in numerous online and offline communities where it’s easy to promote our own products and services, yet I can’t help wondering if our view of Web marketing is skewed because of this. Are potential B2B clients and even B2C customers spending time at Digg? Do they attend SEM conferences in order to hire a company, or are they just trying to learn to do it themselves? And what about other industries? Is there a Sphinn equivalent for developers of product lifecycle management software? Are there groups of people online comparing the various brands of auto parts? Are there really people seeking out articles on these topics? Perhaps. And if so, we’d be remiss not to promote our clients’ websites in those spaces. But is this search marketing? Or is it simply online marketing? Arguably, it becomes search marketing when it increases link popularity, but surely that should be the secondary goal of this type of marketing campaign. True link popularity comes from having something worth linking to, not something you’ve asked your insulated group of cronies to link to. Certainly, the boost in direct traffic that a site can gain when it is being discussed in all the right places online is not to be taken lightly – and that alone is reason enough to try to be found in all the right places. Yet how much of that traffic actually converts into anything good, and how much does it help your organic search rankings? More important – how does it increase your bottom line? For instance, I’ve written a few articles that received upward of 1,000 visitors a day from StumbleUpon alone. The spike in traffic was nice, and the slight increase in newsletter subscribers was certainly welcome, but for the most part, those StumbleUpon visitors spent just a few minutes on our site, and only a small percentage signed up for our free newsletter. None of them were interested in using our services. They read the article and then stumbled their way to the next site of potential interest. Isn’t participation in social media really just preaching to the choir? You reach your peers, not the people who will buy your product or service. Sure, it’s a nice ego stroke to have others in your industry tell you how cool you are, and there’s something to be said for building credibility within your own community. I’m certainly not knocking that, and have built my own credibility via various online communities in which I’ve participated over the past decade. But how does it sell your products and services? Do you gain customers and sales from your social media marketing and/or your participation in social networks? Does it increase your rankings for the keyword phrases your actual target audience is typing into the search engines? If your business model depends on traffic for traffic’s sake, or on how many ad impressions your site generates, then there’s an obvious value. But if you sell a product or a service – then not so much. My fear with all the hype about social media marketing is that people new to search marketing will believe it’s what SEO demands and what SEO is all about. It isn’t. Not by a long shot. Social media marketing is a great addition to any traditional SEO work that you do, but it’s not a substitute. It’s more akin to hiring a PR firm once you’ve launched your already-SEO’d website. On-page SEO is definitely not as sexy as social media marketing, but it is still the most important investment in your website that you can make. Period. So, go to all your social media conferences, and Digg your way to increased traffic. But first learn exactly who your target audience is, what they’re searching for in the search engines, and how your website can solve their problems. Then make sure your website does exactly that. All the social media buzz and traffic won’t amount to anything if your target audience isn’t already part of the online conversation. Be sure to have your own house in order before you give social media marketing a try. And don’t be surprised if it doesn’t actually provide you with the ROI you hoped it would. In most cases it will depend on who your target audience is, where they hang out, the types of services or products you offer, and whether your website truly provides people with what they’re looking for. Getting back to SEO basics – that is, creating a crawler-friendly website that is built around the keyword phrases people use at the search engines to find what you offer – is the first and most important thing you can do for your website and your business. Yeah, it’s not as fun and exciting as social media marketing, but skip this step at your own peril! Jill Whalen, CEO of High Rankings and co-founder of SEMNE, has been performing SEO services since 1995. Jill is the host of the High Rankings Advisor newsletter and the High Rankings SEO forum. If you’ve lost search engine traffic and would like Jill to determine what the problem might be, fill out the contact form at www.highrankings.com/contact and mention it in the “Business Goals” section. She can review most sites that have Google Analytics installed for a one-time $600 fee. Post from: SiteProNews: Webmaster News & Resources |
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