SiteProNews |
- Video Marketing Techniques For Business
- Article Marketing Tip: Write For Your Readers Or Search Engines?
- 10 Ways to Energize Your Email Marketing
| Video Marketing Techniques For Business Posted: 14 Aug 2010 05:00 AM PDT 
YouTube & Various other Video-Sharing Sites – Even though YouTube remains to be the most famous video-sharing site on the Internet by billions of viewers, there is a huge selection of other increasingly popular video sites that include Vimeo and Daily Motion, so be certain you distribute your video to as many of these sites as possible. To help generate a buzz online, try to perform this at once and not over an prolonged phase of time. It is equally very vital that you optimize your YouTube video efficiently. Provide an attention-snagging head line, include things like a description filled with suitable keywords and choose the most appropriate tags to your specific market. An alluring thumbnail is definitely crucial! YouTube gives you the choice of a frame at , and all the way through the video, so select the most suitable one. Or why not make sure that your publisher places a photo you want make use of as a thumbnail at any one of these points? Perhaps most notably, make certain you verify the videos options, so sharing, downloading and embedding are granted! The more convenient your video is to share, the more probable it will grow to be prominent. Sharing is precisely what viral promoting is all about. Insights show that 80% of the Fortune 500 companies include video on their web site, so why shouldn’t you? Everything you do to make that easier is going to improve your campaign. Get People Talking About It – E-mail a link to your video to as many related websites and blogs as possible. Sometimes all it takes is a single blogger to get your video moving. We can also provide a steady flow of visitors to your video each day and by doing this your video will begin showing up in Google search results. Never just upload your video and forget it about it either. Comment on it yourself and start a conversation or ask us how to get comments on your video from real viewers. Why not start new threads about the video on relevant forums as well? You could also post the URL of your video as a response to other relevant videos that will be there for all people to observe. Be as creative as you like with the association. Grow to be part of the online community. Promote, Promote and Promote Some More - Blast a good old-fashioned e-mail with a link to the video to every person in your address book and really encourage them to share it with their friends as well. Post a link to bookmarking sites like DIGG and promote it on your social networks like Facebook, MySpace, Bebo and Twitter. If you don’t have profiles on these sites, then we can help you with that. Even though there is no guarantees that your video will “go viral”, if you put in a bit of time and keep in mind these methods, you give your video the very best possibility probable. Charleston marketing is changing and The Graham Marketing Group is providing the most effective advertising strategies for businesses all over South Carolina. Contact us today for a complete online 2 offline marketing strategy. Post from: SiteProNews: Webmaster News & Resources |
| Article Marketing Tip: Write For Your Readers Or Search Engines? Posted: 14 Aug 2010 05:00 AM PDT 
Search engines are still the best sources of warm and targeted traffic. They aim to provide online users with quality content. That is why they put much weight on articles that are informative and content-rich. If you can offer these kinds of articles, you can be assured that the search engines will help you better connect with your potential clients so you can boost your sales and revenue. Here’s how you can improve your article marketing by writing for your readers and letting the search engines benefit from it. 1. Write for your readers. You need to know how to impress online users so you can maximize the benefits that you can get from your articles. Start by giving them content that they will find useful and relevant to their lives. Offer answers to their most frequent questions. Empower them to do things on their own by offering them step-by-step guides. Offer solutions to their pressing issues, and share information that can help them better understand their problems and their areas of interest. Then, ensure that your articles are easy to understand, easy to skim through, and concise. Remember, you do not want to waste the time of your readers as they have short attention span. 2. Talk about your products and services. Article marketing is one of the best ways to promote your offerings without burning your pockets. You can highlight the benefits and features that your products can offer and communicate how they can help your potential clients improve the quality of their lives. You just have to make sure that you don’t fill your articles with marketing hype and sales pitches. You need to do the selling in a subtle way so your copies will not be rejected by the publishers. And the search engines will love you more as well. 3. Create a killer resource box. You would want your readers to click on your resource box as this is the only way to get them to visit your website or your squeeze page. You can get them to act on your favor by making sure that your resource box is benefit-driven. Tell your readers what they can expect to get from your website or offer them with exciting freebies like vouchers and free e-books. When people know that they will benefit from something, they will surely do it in a heartbeat. This can lead to enormous conversion rate that can help in growing your e-business exponentially. Follow these article marketing tips and write for your readers. The search engines will find you too. If you enjoyed this article by Jeff Schuman on article marketing please visit his website today. If you are not an article writer he offers a hands off program for getting backlinks and traffic using the power of writing and submitting articles. www.HandsOffArticleMarketing.com Post from: SiteProNews: Webmaster News & Resources |
| 10 Ways to Energize Your Email Marketing Posted: 14 Aug 2010 05:00 AM PDT 
There are many types of email marketing such as sending out periodical newsletters/ezines, sending out promotional emails and product updates, tutorials, etc. Regardless of which type of email marketing you utilize, one important thing you must do is continually evaluate the effectiveness of your email marketing campaign. Do not let your email marketing go stale. You need to keep it alive, fresh and energized. Below are 10 ways you can help energize your email marketing campaign: Fresh and Helpful Content – Always be sure to include good, solid content. Check the content to make sure it is reliable. You want to make sure you are providing true, helpful information for your mailing list. Offer good resources, tools, tips and other content that will actually help your subscribers. This will help in building the foundation of the essential trust relationship between you and your mailing list members. Make it Personal – Making your email more personal will help build trust and your reputation. You need to connect with your list and by making your emails more personal, warm and friendly, you will accomplish this task. Grab Their Interest with Your Subject Line – Grabbing the readers’ interest with the subject line can make all the difference as to whether they open the email or just delete it. Keep the subject line short and to the point. Use words that will pique the readers curiosity and make them want to know more. Use power and/or action words such as new, innovative, secret, reveal, etc. How to Increase sales or Be Available for Your Readers – There is nothing worse than emailing questions to a company about their products/services and waiting days or longer to get an answer. Make it a point to answer questions and concerns as soon as possible. Be as helpful and responsive as possible. You will be amazed at the difference this will make in your business. Be Consistent – I know some people that will send out an email here and an email there – sometimes with months in between. This will never bring you any results. Send out your emails on a regular basis using the same design, layout and format each time. Keep them neat, clean and free from a lot of clutter. You want your readers to become familiar with your mailings. Add New Features – Always be thinking of new features to add to your mailings to keep it fresh and alive. Add a Q&A section or do interviews with your readers. Give your readers a weekly challenge to accomplish to help them obtain their goals.Publish success stories. The possibilities are endless! Offer Subscriber Only Specials – Let your subscribers know they are appreciated by offering them deals and specials that you would not offer anyone else. Give them an extra percentage off the price or give them a free gift in your mailings. Doing little things like this can go a long way for your business. Get Your Mailing List Involved – Encourage them to email you with ideas, suggestions and feedback. Let them know you are willing to consider all their suggestions. Ask them if you can use their feedback. Post their questions with the answers to help all your readers. Make them feel like they make a difference because THEY DO! Contests and Competitions – Hold contests and competitions for your subscribers and offer prizes. For example: Each week in my newsletter I have a trivia challenge for free advertising and a movie quote contest for a free e-book. They are a lot of fun and my subscribers let me know how much they enjoy it. Offer Referral Incentives – Let your mailing list members know that if they refer people to your mailing list, they will be rewarded. Have contests on who can get the most referrals for a grand prize. Business owners who successfully implement an email marketing campaign are likely to gain a huge advantage over those who don’t. But you must keep your email marketing fresh, alive, consistent and reliable. Keeping in contact with your mailing list members and providing them with useful, helpful information and resources will help build a solid foundation of trust with which to grow your business! Terri Seymour (also known as “The eBook Lady”) has over ten years online experience and has helped many people start their own business. Visit her site at www.seymourproducts.com for resources, $1 resell ebooks & software, free tutorials, affiliate programs, free ezine and free business ebook with Master Resell Rights. www.seymourproducts.com/free.shtml Post from: SiteProNews: Webmaster News & Resources |
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