Kamis, 12 Agustus 2010

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Mobile Marketing Trends,
Insights and Best Practices

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Please join us for this free webinar featuring eMarketer Senior Analyst Noah Elkin.
Learn from Noah where to seek out receptive consumers and which mobile ad formats will work best for your product and target audience.

Speaker: Noah Elkin, eMarketer Senior Analyst
(see below for more info on Noah)
What: Mobile Marketing Trends, Insights and Best Practices
When: Thursday, August 26, 2010, 1 PM ET
Noah will also share highlights on mobile as it relates to key industry verticals, including financial services, automotive and CPG, and take a look at the state of key mobile content categories, including gaming, music and video.
Join us to find out:
  • How the mobile audience is changing thanks to the steady advance of smartphones and tablet-style computers such as Apple's iPad
  • The outlook for the leading smartphone platforms and the "app-ortunity" for marketers
  • How the evolving mobile audience is using smart devices to access media and content
  • Consumer attitudes toward mobile advertising and marketing
  • How companies are succeeding with mobile marketing—both web- and app-based—with specific examples and case studies
  • Ways that marketers can take advantage of the growing base of mobile gamers, music listeners and video viewers to reach consumers

About Noah Elkin

Noah Elkin covers trends in mobile marketing, usage, content, devices and commerce. In addition to his analyst duties, Noah is co-founder and co-chair of the Search Engine Marketing Professional Organization (SEMPO) Emerging Technologies Committee, which focuses on developing thought leadership around the intersection of search and new content and technology platforms like mobile, interactive TV and social media.

He also serves on the Direct Marketing Association's iDirect Leadership Committee. Noah has been quoted in The New York Times, The Boston Globe, The Wall Street Journal, Investor's Business Daily, DMNews and Internet Retailer.

Noah speaks regularly at industry events and conferences, including Search Engine Strategies, Search Marketing Expo, Digital Publishing & Advertising Conference (DPAC), SEMPO roundtables and DM Days.

Please join us for this free webinar, Mobile Marketing Trends, Insights and Best Practices.


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