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August 12, 2010
What Makes Social Media Trustworthy?
It's true that consumers trust social channels because they trust peer recommendation and word-of-mouth from friends and family more than traditional marketing messages. But within the social world a variety of factors contribute to make sources more or less reliable. Full Article



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Women Account for Bulk of Online Buying
Females make up more than their fair share when it comes to internet usage, online shopping and researching, and spending online as well. Full Article



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IAB Mixx
September 27-28, 2010
eMarketer CEO Geoff Ramsey is presenting at this year's 2010 IAB MIXX.

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