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February 14, 2011

Multiscreen Viewing Habits on the Rise A new eMarketer report analyzes the video viewing habits of US consumers, who have largely abandoned the old world of appointment TV for newer more convenient and connected options. Full Article Read More Share this:. . . . Leverage email, video and social media to maximize ROI Optimize your online marketing mix. This webcast and guide will review: An analytics framework for marketing optimization Overcoming marketing 'silos' How Alaska Airlines increased conversions by 12% Download Now Keeping Customers Loyal with Targeted Email Email marketers have lots of options for segmenting their campaigns to increase performance. Zeroing in on the most loyal customers and reminding them of their relationship with a brand can help keep them coming back—and boost campaign metrics. Full Article Read More Share this:. . . . You are about to deliver a presentation on your latest flash of digital marketing genius. You can: Support your idea with data and analysis. Pitch from the seat of your pants. Hope no one notices you don't have a real case. If you picked A, eMarketer Total Access is right for you. RECENT ARTICLES Young Men Lead Location-Based Service Adoption Carnival's Facebook Effort Engages First-Timers The Future of Smart Mobile Devices Advertisers: Reach Timeshifted Viewers with Online Video All Recent Articles » RECENT ARTICLES Young Men Lead Location-Based Service Adoption Carnival's Facebook Effort Engages First-Timers The Future of Smart Mobile Devices Advertisers: Reach Timeshifted Viewers with Online Video All Recent Articles » LATEST ANALYST REPORTS The Video Viewing Audience: Trends for Marketers Demographic Profile—Children Smart and Getting Smarter: Key Mobile Device Trends for Marketers Mobile Web: Best Practices for Retailers Worldwide Social Network Ad Spending: 2011 Outlook All Reports » eMARKETER EVENTS The Great Ideas Summit 2011 presented by ERA March 1, 2011, New Orleans eMarketer principal analyst Jeffrey Grau will participate in the general session, "State of the Industry: Future Global Trends in Direct Response Marketing." 4A's Transformation 2011: Making It Happen March 8, 2011, Austin, Texas eMarketer CEO Geoff Ramsey will moderate a breakout session on "Cross Platform Measurement." All eMarketer Events » eMarketer Webinar Thursday, Feb. 24, 1 pm ET Join eMarketer Principal Analyst Noah Elkin for a free webinar: Smart Devices: Phones, Tablets & More—Opportunities for Marketers Space is limited. Register Now

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