How "Like" and Share Work Together: 6 Social Best Practices Wondering when to use the Facebook "like" button on your site and when to use "share?" You're not alone. Used together and in the right combination, like and share are powerful tools for driving referral traffic from social networks, opening new communication channels with customers and prospects, and building relationships with your best advocates. Learn more about the 6 social sharing best practices: 1. Create a balanced "like" and share button strategy 2. Enable sharing to multiple social networks 3. Make sharing dynamic 4. Use sharing to build relationships 5. Optimize shared content for the feed and profile 6. Track referral traffic from sharing activity |